A while back, I signed up for an online SEO course.
I was excited to learn more about SEO, but I ended up frustrated and confused.
The course was not at all for my level. As I was a newbie at the time, I needed a beginner’s course—but I had accidentally signed up for a very complex course that completely skipped the basics that I needed.
As a beginner, taking an advanced course was frustrating and useless. Now that I’m an SEO expert, it would be equally frustrating and useless for me to take a beginner’s SEO course.
All of us are at different levels in our lives. Whether professionally, emotionally or in any other way, no two people are exactly the same.
And when we start using a product or service, we need it to be the right fit for our level.
This is important when choosing an affiliate network, too.
We all want an affiliate network that fits our needs and suits our level of affiliate experience. Whether you’re an expert affiliate marketer with years under your belt or a beginner who’s just starting out, you have specific needs directly related to your knowledge level.
So, which affiliate network provides what you need?
How about a network that works well for both beginner and advanced marketers alike?
Today, we’re going to review the AvantLink affiliate network. We’re going to see the highlights (and lowlights) of this network, and explain how it can be an equally valuable tool for both new and experienced affiliate marketers.
Who’s Behind AvantLink?
This company has over 10 years of experience in the field of affiliate marketing and they’re constantly improving their platform.
AvantLink has been recognized as one of the fastest-growing entrepreneurial businesses in its field, and it continues to strive for excellence. The people behind the scenes at AvantLink have an intense focus on quality rather than quantity.
They’re working tirelessly, from the cool little ski town of Park City, Utah, to improve affiliate marketing technology for both merchants and affiliates.
The Best AvantLink Features for Newbies and Veteran Affiliates
Affiliate Link Encoder
This feature makes adding links to your program easier than ever! While it’s useful for all affiliates who’d like to automate their more tedious tasks, this is especially good for new affiliates who have limited experience creating affiliate links.
You can set up your automatic link encoder in two different ways: To create a link when you reference a certain website, or to create a link when you mention a certain keyword.
Once you incorporate this feature on your site, whenever you reference your merchant’s website, that link becomes an affiliate link! Or, when you set this tool up for keywords, you can set exactly which keywords to link and where you want the links to go.
For example, if you want to link automatically to the merchant website every time you mention the company name in your article, you can add the company name as a keyword. You can also set how many times you want the keywords to be automatically linked out.
Once you create the HTML, you can either put it in your site-wide HTML or place it in individual pages.
Thus, with just a few minutes of work, affiliate links can be set up for your entire affiliate website!
Know Exactly Who You’re Marketing for, Beforehand
Have you ever applied to join a program within an affiliate network, only to find out later that you don’t really like them, their product or their affiliate commissions?
AvantLink removes this issue by providing detailed overviews of each merchant’s program to affiliates before they join. This way, you don’t need to doubt before signing up for a program. You can see information about the company itself, their products and their individual affiliate program.
This is a fantastic feature for new affiliates who are nervous about jumping on board with a program.
Sell Ad Spots
Do you have ad spots on your website? Using the AvantLink, you can actually sell these ad spots directly to merchants within the network!
Using the paid placement tool, you can specify the website(s) and page(s) that you have ad space on, how big the space is, where it is on the page and more. Once this information is available, merchants are able to bid against each other to place their ads on your website!
As the affiliate publisher, you can set a minimum bid amount. You can even decide if you only want specific merchants to have the ability to bid.
This is a great way to make some extra cash from your website!
Affiliate Access to API and App Market
Expert affiliate marketers, get ready. This was made especially for you.
If you like to get into the API and create your own tools, then AvantLink is for you. This affiliate network allows you to get your hands dirty in the technical work, which is great for expert affiliate marketers who like a bit of leeway.
Along with this, all of the affiliates have access to third-party tools through AvantLink’s App Market. Here, you’ll find network-approved tools and apps that will help smooth out your affiliate marketing process.
Or, if you like, you can create your own apps! Innovators can build apps that benefit their own work, as well as that of others. More than that, if any sales are made using a tool that you created, you get 20% of AvantLink’s commission!
Some of the tools in the App Market currently include SnapDealist, which searches through datafeeds of your merchants and finds the lowest price available on certain products, or SnapSearcher, which creates a search bar on your site that pulls results from your merchant partners.
Summarized: The Best and the Worst of the AvantLink Affiliate Network
- Plenty of big name brands to market in varied categories. There are tons of catalog-based merchants in nearly every category, including big names like Booking.com, Eastern Mountain Sports, KEEN Footwear, Pharmaca, Whirlpool and more.
- Third party tools available to make your life easier. Whether you want to dig into the API or create new apps yourself, or if you’d prefer to use the tools that others have created already, it’s all available to you!
- Easy to keep up to date with deals. AvantLink keeps its affiliates up to date with current sales and promotions within each merchant program.
- Go way beyond banner ads. If you want a datafeed manager, automatic link encoding, ad widgets or even to sell your own ad space to merchants, you have plenty of options for revenue with AvantLink.
- Customized tracking. Affiliates can define custom tracking codes, and thus follow their ad campaigns in just the way they need to.
- Detailed overview of each individual program. No more doubting before signing up! You can see all the details you need before you join an individual program.
- Dedicated forum for affiliates. The AvantLink community is ready to help both beginning and advanced affiliate marketers.
- Only 30% of affiliates are accepted into the network. AvantLink actually mentions this number on their website. Thus, it’s not easy to get accepted into this network.
- Limited customer support. This common complaint among affiliate networks has not yet been overcome by AvantLink.
Who Can Truly Benefit from Joining AvantLink?
Well, if you’re an affiliate marketer who loves to tinker with code and develop new tools, then the AvantLink affiliate network is definitely for you!
Also, new affiliates, or those who aren’t so tech-savvy, will be extremely pleased with AvantLink’s easy-to-use tools and dashboard.
When it comes to variety, AvantLink certainly makes good on its promises. However, it seems like there are more programs in the scope of sports and outdoors than in any other category. So, affiliates who find themselves in this niche will have an even greater variety of merchants and products to promote.
In short, the affiliates who will benefit most from using AvantLink are those who:
- Love to develop their own tools
- Prefer an easy-to-use system
- Are in the category of sports or outdoors
We’ve discussed some of the highlights of this affiliate program. Honestly, it’s an impressive affiliate program.
Whether you’re a new affiliate or one who has plenty of experience, AvantLink’s integrated features suit everyone’s needs!
This program could easily be a valuable tool in your affiliate marketing strategy.