You don’t want to settle for less than you’re worth.
But getting SEO clients to pay more can seem like an impossible task.
You can’t just say “we’re raising our rates because we feel like it” or “we’re worth it.”
The real question is: How do you prove to clients that your agency’s work is worth more?
You must convince them that your SEO services are the answer to their problems.
So, the answer is to show them results they can’t ignore.
Why SEO Reporting Is Important for Agencies
You need hard evidence.
SEO takes time.
And you can’t just show statistics and data about the benefits of SEO and expect them to bend over backwards. That kind of information is too general and theoretical.
You need to show them that your SEO works, plain and simple.
The best way to do that is through your SEO reporting.
I’ll assume you’re already creating some type of reports for internal use and for your clients. Now is the perfect time to think about improving those reports and delivering something truly impressive to your clients on a regular basis.
What an SEO Report Should Look Like
Your reports should clearly show all key SEO metrics and draw eyeballs to increases in site traffic, leads and sales.
More importantly, they should communicate the data in a way that your client will understand.
The trends should jump right off the page.
Not all the clients with whom you’ll be working have the same understanding of SEO as you. You need to explain the results in a compelling and easy-to-understand manner so you can get the SEO funding that you deserve.
If you’re having problems articulating your SEO report to clients, then you need a tool that will communicate their website’s performance in the best way possible. It should cover all the KPIs and metrics that showcase the effectiveness of your SEO efforts.
This is where Agency Analytics comes in.
Agency Analytics Review: Slick SEO Reporting You and Your Clients Will Love
What Is Agency Analytics?
Agency Analytics is a digital marketing reporting tool for agencies managing multiple clients at the same time.
Not only does it help you demystify your SEO efforts to your clients, but it also reports PPC and social media in a single dashboard.
Most of the time, agencies end up scrambling around and compiling data from different sources to make their own reports. This can be challenging for agencies to put together and for clients to review.
Agency Analytics lets you create a comprehensive report of all the key metrics to make it easier for clients to review your progress.
The tool supports third-party integration from 20 apps. Aside from the usual integrations such as Google Analytics and Facebook, you can connect your SEMrush, Majestic and MailChimp accounts, among others.
Consolidate all your data in one place to make analyzing and reporting much more convenient for you.
How to Use Agency Analytics
Aside from being an SEO reporting tool, Agency Analytics possesses other services that will help take care of your SEO campaign.
Below, we’ll show you the different features that it offers and how you can leverage them to improve both your SEO performance and reporting—and hopefully your rates, too!
SEO Rank Tracker
One of the most crucial SEO metrics is your client’s site ranking for their target keywords.
Of course, it’s not just about being number one. The amount of organic traffic they’ll receive also depends on the search volume of the chosen keywords. The higher their site is ranking for keywords with a high search volume, the more traffic they’ll receive.
Agency Analytics offers highly accurate data for global and local rank tracking for the top 100 results. The data is updated daily so you can be sure to share fresh search ranking positions for target keywords with your clients.
You can track Google My Business rankings and the three pack results to provide better information to local business owners. Plus, you can track the rankings of your client’s competitors and keep abreast of their progress.
Using the provided data, you can tweak your SEO efforts by using the tactics that work for other sites and avoiding the ones that don’t. You can also use this feature to show your client that you’re helping them stay ahead of the competition.
What client wouldn’t love to see that?
Once you’ve signed up for an account, click on SEO > Rankings in the sidebar so you can add keywords.
Click on the “Get Keyword Suggestions” link to extract keywords from a phrase you want to rank for.
The results will show the keywords alongside their monthly search volume. Ideally, you should choose ones with the highest search volumes and that are most closely related to your site.
The search rankings will also depend on the types of backlinks you acquire for the site.
There’s a strong correlation between high search ranking and lots of links pointing to a site from high-quality sites. Therefore, you need to track the site’s backlinks and find ways to generate more.
Click on SEO > Backlinks to see how many backlinks the site has.
The summary will give you an overview of your client site’s backlink data, from new/lost links to top anchors by domain. You can drill down on the links, referring domains, anchors and more if you need deeper insights into your clients’ backlink profiles.
Use the new links as opportunities to build relationships with the site owners or authors. Reach out to them and thank them for linking out to your client’s site. Promote or link back to one of their posts as a way to give back for the good deed they’ve done—who knows what kind of valuable relationship could develop from there?
For lost links, you need to know why the links disappeared.
There are reasons beyond your control, for example, when a site goes down.
For other reasons, like when an editor stripped the links for no reason or linked out to a different page instead of yours, contact the site owner and you can ask how you can get back the links pointing to your client’s site.
You want to sustain any site’s current link profile, so you should always find ways to reacquire the lost links.
SEO Competitor Analysis
To help scale the performance of your client sites, you want to get an idea of your competitors. Go to SEO > Competitors and enter the URLs of the best websites in your industry so you can measure accordingly.
Here, you can stay on top of key competitor SEO metrics like Trust Flow, Citation Flow, backlinks and keywords ranking in the top 10 places in Google search results.
SEO Audit Tool
To determine how optimized your clients’ websites are, you can use the SEO Audit Tool present in Agency Analytics.
Click on SEO > Site Audit to run an audit if you haven’t yet. Customize the settings as you see fit.
After a couple of minutes or hours (depending on how big the website is), you’ll see a summary of the audit.
The crawl summary shows how optimized a website is.
The higher the score, the better.
This feature will show you the factors that are keeping a site from becoming truly optimized and successful. You must address these issues so you can help the site rank higher in organic search.
Using the Site Audit feature allows you to not only get more jobs from your current clients but also generate leads from prospective ones.
On the one hand, you can upsell your SEO services to your clients by helping them improve their audit score. For leads, analyze their website using this feature and send them a copy. Mention that you can improve their ranking by fixing the errors indicated in the audits.
As mentioned, you can analyze and report your client’s social media performance using Agency Analytics.
With a more basic Agency Analytics plan, you can track up to five social media platforms for each campaign, as seen above.
When you log in to any of your accounts, you’ll gain access to basic data to include in your client reports.
In the example above, the tool lets you track the number of followers, likes, retweets and tweets of their respective Twitter accounts. You can do the same for all platforms and even reply to comments directly from Agency Analytics.
This sounds like a small thing but it can do wonders for agencies who want to stay more organized. No longer will you need to sign in and out of numerous different social media accounts for your many clients.
Aside from being a reporting tool, Agency Analytics lets you schedule posts to be published on your chosen platforms. This feature beats out having a separate social media scheduler tool.
Especially since you can analyze and report on those features down the road.
You can assess the social data from over a period of time to provide a better understanding of post performance.
While social media isn’t necessarily a direct SEO factor, it complements your SEO efforts. You can offer this service to clients nonetheless and help them provide their audience with valuable content on social media. It’s a great upsell if you’re not already managing a certain client’s social media campaigns!
If you or your clients are running ad campaigns for their sites, then you can use Agency Analytics to gather crucial data about the progress of the ads.
You can track Facebook Ads, Google AdWords, Bing Ads and AdRoll.
Above is the example of the Facebook Ads dashboard on Agency Analytics. It will track the campaigns, ad sets, ads and demographics.
Using these data, you can determine how your client’s ads are faring. If they’re underperforming, you can immediately make the necessary suggestions to your clients in the report you’ll create for them.
Best of all, you’ll have a bird’s eye view on a wide range of ad platforms. It makes cross-referencing for information and data from each platform possible so you can provide better reports to clients.
There’s perhaps nothing that agency types love better than to see tons of valuable data at a glance—in a way that’s easy to read and understand.
Here, the data for every client and campaign is delivered on a silver platter.
You can customize the dashboard for each of your campaigns by featuring widgets that both you and your client will find useful.
You can tailor the dashboard to show organic search traffic, keyword ranking and backlink data for your SEO report.
If your clients want social media engagement and PPC data, you can add those as well. Is there something they don’t care about seeing in the mix? Remove that and leave the rest.
This dashboard is designed for agencies, so you can easily add your staff to manage campaigns and individual projects.
Assuming that you’re also managing different tasks at the same time, assigning things out to capable team members as needed will make that agency life easier for you.
Lastly, instead of sending clients their reports through email, you can create an account for them on Agency Analytics.
This way, if your clients want to check the progress of the SEO campaign you’re running, they can log in and check the data any time they want. That gives major peace of mind to clients—especially the ones who are always emailing in the middle of the night to check in on something or other!
Finally, we’ve arrived at the most important point.
Your SEO report should be easy to understand for clients without any SEO knowledge. Agency Analytics knows exactly how to do this in a neat and tidy way.
What better way to present your report than by using visuals to communicate your data? Graphs, pie charts and tables with distinctive color coding abound. Clients will immediately see the trends and major takeaways.
Not only that, but you can schedule reports to generate and be submitted to clients on a regular basis, so it’s a very hands-off process.
Don’t worry about automation cramping your style—the reports allow for brand customization (with your own text and agency logo) and are polished and professional as can be.
Now you don’t have to log in every time you need to generate a report.
Instead of crunching numbers on a spreadsheet, you can build a report using the figures available in your widgets in a manner of minutes. Some widgets will require a bit of explanation to help clients understand what’s happening—but even that doesn’t need to be done in a lengthy back-and-forth messaging session. For this purpose, you can create comments on each widget to give clients context about the data so they can better process the information.
So, just drag and drop these widgets into your report and click “Save.”
This progress replaces your previous one where you have to log into separate accounts, collect data from each and manually create a report for every single client.
People, this is as close as it gets to the robots taking over our agency jobs at this point. Your staff will end up with tons of extra time on their hands.
Reports are meant to make your agency look good.
Aside from making it easy to manage website data from different sources to be included in your report, your reports need to look professional and sharp.
While presenting your reports matters, including your branding in them is just as important. This is where Agency Analytics’ White Label feature comes in handy.
To personalize the report and match it with your brand, you can include your logo and change its color scheme.
You can also remove any mention of Agency Analytics in the report to brand the report as your own. The tool lets you create a custom domain for your report that your clients can access online for easy viewing.
The pricing for Agency Analytics is surprisingly affordable.
The fact that you can send unlimited reports regardless of the package you choose makes this tool a must-have in your SEO arsenal, whether you’re an individual freelancer running SEO campaigns or a major SEO agency with tons of clients.
You can send reports to your clients and not worry about running out of credits to use.
Just keep in mind that the white label feature is only available for the Team package and higher.
Pros of Agency Analytics
Agency Analytics is one of the easiest ways to build and manage SEO reports for your clients. The drag and drop feature and white label option allow you to create reports that make your agency look great. You can present the data in a visual way to make them more palatable to clients. Clients will be able to understand the impact of your SEO efforts right away.
Also, the ability to give your staff and clients access to your dashboard makes life much easier. You can assign your staff to do the dirty work for you and encourage clients to log in to your dashboard if they want to check their site’s SEO performance.
However, the best feature of Agency Analytics is the unlimited reports you can create for all your campaigns. You can create and send reports on a regular basis without worrying about reaching your credit limit.
Cons of Agency Analytics
Agency Analytics is great for visualizing data. However, the tool doesn’t help you dig deeper into your report. You can include comments on each widget, but that’s it. If you want to break down the report and provide actionable items for your next campaign, you’ll have to attach another file to document and explain that.
Final Thoughts on Agency Analytics
If SEO reporting is a thorn in your side, then Agency Analytics is the best solution for you.
Keeping track of SEO progress for many clients can be made much easier, and presenting visual and easy-to-digest data to clients has never been this convenient.
Having the ability to brand all of these data and reports—to really make it your own—is a huge draw if you value customization and professionalism.
Agency Analytics will help you reassure multiple SEO clients demanding progress reports that you’re working hard and working smart on their sites.
If you take advantage of the free 14-day trial, I bet you’ll never look back.