Keyword rank tracking is a real roller coaster ride.
It is, without a doubt, one of the most emotionally-taxing activities in the world of SEO.
It encompasses all the relief, disappointment and “a-ha” moments that make SEO one hell of a ride.
Depending on your results, rank tracking can leave you feeling excited or downright defeated. Either way, it’s definitely tedious—especially if you have SEO clients who breathe down your neck and nag for results.
Fortunately, there’s a slew of rank tracking tools out there that can keep you posted on your SEO campaigns. To help you find the one you need, we went ahead and hand picked the best ones for agencies on the market today.
Agencies have some unique needs, even when it comes to tracking.
Without further ado, here are the top five rank trackers in SEO and how they compare.
5 Agency Rank Tracker Tools to Scale Your SEO Success
Advanced Web Ranking
Advanced Web Ranking is admittedly one of the most trusted names when it comes to agency rank tracking. Under the hood, it has nearly all features you can ever ask for—from keyword tracking to SEO reporting.
AWR Key Features
- Robust Platform
For rank tracking purposes, you can never go wrong with AWR. It has everything you need to stay on top of your SEO game. You may even discover a handful of features that you never thought useful until you met AWR.
If you market internationally, you’ll love AWR’s accurate localization features. It masks your IP to that of another country’s, which enables you to check your website’s appearance for foreign users.
- On-demand Updates
Suddenly bombarded with client requests for reports? AWR allows you to send them updated data every single time. You can also put report generation and sharing on autopilot—allowing you to focus on more meaningful SEO tasks.
- Unlimited Websites & Reports
Even with the most affordable pricing plan, AWR can give you the horsepower of a full-service SEO agency. It can help you track unlimited websites, generate unlimited reports and accommodate an unlimited number of users. The only drawback is that you’re capped at 2,000 keywords tracked with this basic account.
Perhaps the most notable feature of AWR is the generous amount of functionality provided across all pricing plans. The “Starter” plan, which is positioned for individual website owners, has all the core features except for the developer API.
However, AWR does have a couple of cons—the first being the lack of a capable backlink analysis feature. It also doesn’t offer much in terms of keyword analysis and research.
Our favorite backlink profile management platform—Monitor Backlinks is a great way to scale your SEO results.
While it’s clearly positioned for backlink monitoring, it also tracks every single facet of your SEO campaigns. This includes your keyword positions, Alexa Rank, Domain Authority, Trust Flow and more.
MB Key Features
- Extensive Backlink Profile Management
As its name suggests, the advantage of MB over other rank trackers is it digs deep into your website’s backlink profile. Apart from detecting potentially harmful backlinks, you can also disavow them within the platform. This will save you a huge amount of time than if you were to handle bad backlinks manually.
- Built-in Competitor Research
MB also allows you analyze the backlink profile and SEO of your competitors. After you plug in their domains, you can easily track their MozRank, Trust Flow, Citation Flow and their backlink acquisition.
- Interactive Reporting Interface
Another advantage of MB is the interactive “Reports” interface, which keeps your team members on the same page. The data is also automatically sent to users via email on a weekly basis.
- Keyword-based Rank Tracking
MB not only tracks your average Google position—it does so in every keyword you have in your campaign. Even your competitors’ keyword positions will also be tracked within the tool. This will allow you to identify which keywords require priority as well as how your rankings fare against competitors.
While MB does everything on the backlink and keyword analysis side of things, it currently doesn’t offer white label reporting. You can still export all data into CSV form, but it’s vastly better if they’re readily convertible into PDF.
Just like MB, SERPS.com also leans on keyword and backlink analysis for rank tracking. It dissects your keyword positions and organic engagement to help you precisely measure SEO results.
SERPs.com Key Features
- Comprehensive Reporting
In addition to the brandable PDF reports, you can also utilize the SERPs.com SEO API. It runs on the RESTful API architecture, which requires less bandwidth than the Simple Object Access Protocol or SOAP technology.
- SEO Tests
Still doubtful of what your data tells you? SERPs.com allows you to launch SEO tests that let you verify if certain tactics work or not.
- Clean Interface
Usually, a platforms web interface isn’t a huge deal to SEO agencies. But SERPs.com’s interface is just so responsive and clean—it deserves to be highlighted as one of its strengths.
- White Label SEO
SERPs.com allows you to customize your own subdomain for your dashboard, bringing the fluid user experience to your clients. You can also personalize it with your own logos and brand colors.
While SERPs.com is definitely promising, it may not be a cost-effective choice for small teams and SEO startups.
The entry-level plan, which starts at $49/month, only allows you to monitor up to 300 keywords across five sites. If you want to commit to the tool, the least you can get is the “Agency” plan at $99/month. This will unlock everything that made SERPs.com a strong contender in the rank tracking scene.
In SEO tracking, you often have to give up simplicity for the sake of more data. RankTrackr gives you the best of both worlds by letting you choose what you want to see. You can input page URLs, keywords, competitor sites and even content on YouTube.
RankTrackr Key Features
- Dynamic Data Groups
With RankTrackr, you can customize “dynamic groups” that track very specific bits of data. Some examples are your average CPC for local searches, weekly rank change, keyword search volume, and more.
- Automated Reporting
RankTrackr also enables you to schedule SEO reports for your team and your clients. You can also automate reports via email or export them at will in CSV or PDF format.
- Collapsible Data Sections
To help you zero in on the data you want to analyze, everything in the RankTrackr interface is collapsible. This means you can easily hide any particular section, even the main menu, at any time.
- Flexible Pricing
Pricing-wise, RankTrackr is one of the most flexible platforms you can ever find. There’s a total of 9 different pricing plans that can help you track anywhere from 50 to 10,000 keywords.
While RankTrackr allows you to monitor a range of performance metrics, it doesn’t cover everything. It doesn’t track metrics like MozRank and Domain Authority, which is an issue since more clients are familiar with them.
Finally, Serpbook may resemble SERPs.com in terms of appearance, but they greatly differ when it comes to functionality.
It allows you track the keyword positions of you and your competitors’ websites. But its main selling points are the availability of real-time data as well as the more seamless reporting features.
Serpbook Key Features
- ViewKey Reports
With Serpbook, you don’t even have to generate reports to share results with your clients. You simply need to send them a “ViewKey”, which is basically a link that sends them straight to their data.
- Fully Automated
After you enter your keywords, website, and competitor information, Serpbook is automatically put to work. Data will be pulled and reports will be sent on a regular basis.
- Real-time Analysis
On top of the instant alerts you receive, you can also request a live query on your keyword SERP positions.
Although it’s a capable rank tracker, Serpbook is one of the tools on the simpler side of the spectrum. It doesn’t allow you to monitor your backlinks, Domain Authority, Alexa Rank and other universally-known metrics in the SEO landscape.
How to Choose Your Agency’s Rank Tracker Tool
Hopefully, the guide above sufficiently covered what each platform can and can’t do. This should help you determine which rank tracker perfectly matches your agency’s needs.
After all, there’s no such thing as a one-size-fits-all solution in SEO—or in digital marketing for that matter.
Before you make your investment, dig deeper and test each platform’s free trial version first.