It was the late 90s.
I was a kid looking for Transformers merchandise—I’ve always been a fan of the big robots!
But the series had been mostly forgotten in my area (a small Italian town) and there were no toys …
We’re all on the hunt for keywords that look strong.
But looks can be deceiving.
You might come across keywords that look strong but have nothing to offer your site.
You have to be careful that your keyword research efforts…