The internet never sleeps.
Every single second of the day and night, people are online.
Shocking, I know.
As we speak, there are billions of Tweets, Snaps, Facebook posts, Reddit comments, blog posts and YouTube videos being published.
There are guaranteed to be mentions of your brand in this vast ocean of messages.
Not only are your potential customers are seeing these mentions, but they may decide to buy (or never buy) what you’re selling based on the mentions alone.
It’s kind of a big deal.
Now, before you start Googling you should know that finding all of these mentions is more than a full-time job.
And if you’re interested in understanding and managing your online reputation fully, the work doesn’t stop when you uncover your brand’s mentions.
You need to respond to brand mentions accordingly.
You need to track the competition’s brand mentions.
You need to zoom in on the valuable conversations that potential customers and industry experts are having.
Then, you need to figure out how to score more powerful brand mentions for your company.
Honestly, when it comes to online reputation management, the work never stops.
Today, we’re going to talk about Awario, a tool that allows you to listen in on the right conversations online. You’ll finally have the opportunity to be a part of those conversations while they’re happening—not days later.
This is a brand mention monitoring tool on steroids, with all the right features to truly master your online reputation, as well as develop new leads.
So, let’s dive in!
Who’s Behind Awario?
The team behind Awario is truly international, with headquarters in Europe and in the United States.
What’s great about Awario’s team is that they’re constantly working to improve their product. This platform is getting regular updates, allowing it to change and grow with the internet marketing industry.
A Firsthand Review of Awario
Here’s What Awario Can Do:
Monitor Brand Mentions
Want to see exactly who’s saying what about your brand, in real time? Well, Awario crawls 13 billion websites daily, giving you constant updates on brand mentions.
To start, simply input your project details on the startup page.
Input your brand name, the keywords that revolve around your product, as well as the brand names of your top competitors.
Then, you’ll be able to check out all of the most recent mentions of your brand across the web!
You can also add negative keywords to ensure more accurate results.
Under each mention, you’ll be able to see the reach (or the approximate number of people who have seen this post), as well as the general sentiment (positive, negative, or neutral).
You can also filter mentions to show only a certain sentiment, only mentions from a certain social network or only with a certain level of reach.
The platform’s dashboard is also very useful once you’ve set up your project. From here you’ll see the general sentiment of most online mentions, latest mentions, total reach in the last week or month, top influencers and more!
Drive Word of Mouth Marketing
Word of mouth marketing means taking advantage of the online exposure that comes when people talk about your brand or products.
So, how can you use word of mouth marketing with Awario?
First, you’ll want to respond to negative comments.
Under the Mentions tab, filter results for brand mentions by sentiment, showing only those that have a negative sentiment.
Granted, reading all the terrible things people have to say about your brand may not sound like a fun way to spend an afternoon.
However, responding to those negative comments can actually change people’s perception of your brand, and even change that negative sentiment to a positive sentiment.
Another way to use word of mouth marketing is by interacting with your current customers online. Getting involved with the people who are actively using your products will make you stand out from the competition on social media.
Consider this: Of the messages that people send over social media to brands, 89% go ignored. So, stand out by being the brand that responds.
Awario keeps you up-to-date with your new mentions, allowing you to get in on the conversation at the right moment. It also tracks all social interactions, allowing you to see which mentions are “done” and which are still active.
Know Your Competition
When you start a new project, you’ll be able to track mentions of your competition.
What’s great about Awario is that it allows you to compare your brand’s online reputation and mentions with that of your competition, giving you an overall view that will help you push ahead.
Under the Alert Comparison report, you’ll be able to compare metrics for all of the alerts that you have set up.
This tab shows you many different graphs, including:
- Top countries
- Top languages
- Most influential mentioners on Facebook, Twitter, Google+, YouTube and elsewhere across the web
- Most active mentioners from the same sources
This feature allows you to compare the general sentiment people have towards your brand compared to your competition, as well as where you’re having more success both geographically and socially.
It actually allows you to see all online mentions of your competition, including the negative ones.
This actually gives you a unique (and slightly sneaky) way to get into social selling: directly contacting disgruntled customers of your competition and showing them why your brand is better.
Here’s how it works. First, you filter all competition mentions by negative sentiment. Read through the complaints people have about your competition. Respond with a comment that lets your products shine!
You can also set up alerts for competition brand keywords along with words like “alternative,” “broken” or “terrible.” These people are already looking for a better product. All you have to do is introduce them to yours!
Run Influencer Marketing Campaigns
Influencer marketing is all the rage now, and for good reason. So, how can Awario help?
Under the Influencers report, you’ll be able to discover influencers who are already on board with your brand, or influencers that may be interested in learning more about you.
Run this report with branded keywords (keywords that include your company’s name, or a key word or phrase that is uniquely connected with your company) and you’ll be able to see all the influencers who mention your brand, along with their average sentiment, reach and following.
This gives you a good idea of which influencers would be open to collaborating with you for an influencer marketing campaign.
To find new influencers who may not be aware of your brand yet, run this same report using keywords from your niche. As with all your alerts, you can also add negative keywords and get more accurate results.
The Pros and Cons of Awario
- Easily find your most valuable influencers with Most Active and Most Influential reports. Then you can easily monitor their comments and collaborate for greater exposure.
- See a graph view of overall sentiment for your brand. In an instant, you’ll see what people think of you, whether it’s good or bad.
- Narrow mention alerts by language, country, and specify by adding negative keywords. That way you’ll always see the most relevant results.
- Easily organize mentions by marking as ‘done’ or saving to favorites. No mention gets left behind with Awario!
- White label reports for agencies. So your clients will always credit your hard work to you.
- For very specific alerts, you must learn how to do Boolean search. While a bit complex for most, Awario does provide a guide and examples you can copy.
- No support for LinkedIn or Instagram mentions. Hopefully this feature will come soon.
- Sentiment is not always 100% accurate. So, you may need to do some sifting yourself. Thankfully, you can change the sentiment on a particular mention manually.
Small businesses will find Awario’s starter plan most useful. It costs $24 per month paid yearly, but doesn’t include white label or shareable reports. It only allows three alerts (e.g. your brand and two competitors).
Large companies or agencies can use Enterprise plan, which costs $279 per month, paid yearly. This gives you all features and allows 50 alerts per month.
Is Awario Right for Your Brand?
If your brand is serious about online reputation management and social selling, then Awario is definitely the right tool for you.
It will keep you constantly up-to-date with all brand mentions online, allowing you to get in on the right conversations and thus sell your products more effectively.
The starter plan is somewhat limited since it only allows three alerts. However, a small brand will still find these features extremely useful. For brands who are ready to take on more serious searches, one of the larger plans will be necessary, meaning you’ll need a bigger budget.
For large or small brands, local or international, Awario is a powerful tool with great features. If you’re still not sure, sign up for a free trial and see how Awario makes you the master of your online reputation!