When you attempt to coordinate every tiny little aspect of your content, your brain can become kinda fried.
From format issues to integration glitches to overly extensive approval processes—every writer, editor and content manager come across similar issues.
And if you’re anything like me, you can’t afford to lose time. You just want to get rockin’ and rollin’ and get sh*t done.
If you’re already familiar with CoSchedule, you know it saves a lot of time and headache. But let’s assume that you’ve already given it a go and it just doesn’t—for whatever reason—truly give you what you need. (Even some of the brightest, most highly regarded tools miss the mark for some of us.)
If that’s the case, you and your team still have options. Available at our fingertips are practically a million tools you can use to streamline your content development and planning; there are several similar to CoSchedule that make excellent alternatives. The usual suspects are BuzzSumo, Hootsuite, Buffer, Google writing tools (docs, spreadsheets, marketing calendar templates) and even simple auto post and auto share plugins that integrate your WordPress with your Facebook, Instagram, Twitter and more.
The catch? All of these require you to take on multiple tools to manage your content marketing schedule with the same efficiency of CoSchedule. BuzzSumo probably comes the closest, but it lacks the most important element of Coschedule—the calendar. Assuming you want some kind of calendar, you’re going to need to replace CoSchedule with two or three different tools.
I’m here to guide you through some of the up-and-comers beyond the usual suspects, ones that do a better job of fully replacing the features and applications of CoSchedule.
While each of these CoSchedule alternatives is a different beast, the common thread is that they’re all are extremely effective content management tools.
Are you ready to create amazing content, improve your marketing strategy and leave space for the rest of your business to grow? Then read on!
What CoSchedule Offers Content Marketers: Content Planning and Social Posting Tools
CoSchedule is a content marketing tool which connects into your WordPress blog and social networks. Its central function is as an editorial calendar accessed via a simple dashboard.
The dashboard is a simple setup with a built-in notification feature, and analytics reports are provided for each major social media site. Plus, it offers:
- Re-Queue, which automatically reposts your evergreen content
- In-app scheduling and analytics for mobile users
- Tags for grouping projects
- Social curation with Chrome extension
- An easy-to-read content calendar for writers and editors
CoSchedule is well-equipped to help your team plan and manage all kinds of content, follow through with deadlines, stay consistent with posting and analyze key social engagement metrics.
Plans start at 20-ish-dollar-a-month (for individual users).
Also, check out CoSchedule’s free Headline Analyzer. If you didn’t already know about this, you’re welcome!
One reason you might want a CoSchedule alternative is due to the tool’s incompatibility with WordPress plugins like Bitly and Easy WP SEO, as well as glitches with some browsers.
If you’re looking for something more robust or with a different interface design, there are plenty of CoSchedule alternatives that offer similar functionality but a whole other breed of user experience.
What to Look for in Your CoSchedule Alternative
When we think about the way SEO trends are headed, we need to stay on track with what Google favors: relevant, authentic and authoritative content that fits user intent.
And you want to do this consistently to build your (or your clients’) brand reputation.
In general, SEO trends are always moving in this direction, which means it’s even more important to put out useful, quality content than ever before.
Tools that actually save you time and money can help you stay competitive with your planning, targeting, team organization and writing workflow.
Great content is at the heart of your business—there’s pretty much no getting around this. But many people get bogged down in the project management tool itself or end up using more than one to fit different needs.
But what’s the best content tool for your needs? Some questions to ask yourself before choosing your CoSchedule alternative:
- Where are the inefficiencies in your day-to-day workflow?
- What type of content do you specialize in, and which social networks do you post on?
- Do you tend to have several large content projects each year or are your needs more sporadic/organic?
- Are your social posts fairly quick and simple or are they often integrated with bigger ad campaigns?
- Do you heavily rely on a more visual social platform such as Pinterest or Instagram?
Ask yourself these questions before reviewing the tools below and use the answers as your compass when making tool decisions. That’s the only way to make sure your content planning tool suits your unique needs.
The key is to choose a tool that meets your business goals, and that covers as much of your content process as possible, from team collaboration to content creations and social media promotion. At a minimum, you’ll want to have the following:
- Smooth integration with all of your primary social platforms and software
- Specific features which help you manage your specific type of team and workflow
- Automation capacities for the types of tasks you rely on most
- Short learning curve (especially if you’re frequently using them with casual workers like freelancers, or with less “techy” teams)
- Room to add new team members and/or clients as you grow your business
We’ve factored in all of the above when deciding on the best CoSchedule alternatives to share with you here, so you’re starting with a pretty solid list of options.
7 CoSchedule Alternatives for Getting Sh*t Done Like a Content Planning Rock Star
Proofhub is a CoSchedule alternative with a fairly simple setup that can help with planning, collaborating, organization and delivery of all your content. It’s sort of like Trello in the sense that you can really visualize your projects, then drag and drop them around.
One feature I love about the main dashboard is how simple it is to schedule, define and prioritize tasks. Simply click on each item in the checklist of tasks to add details in the right-hand panel.
This program lives up to its name in that it’s easy for writers and designers alike to share and review all types of files, keeping super organized.
When a file is uploaded for proofing, everyone will have access to review it, make simple markups and leave comments directly in the window beside each file.
This tool has a ton of features, ranging from calendars, workflows, Gantt charts, analytics and reporting to activity logs, time tracking, team chat and even white labeling. Check out all its features for yourself—I would consider this a more robust tool than Coschedule.
Though the quantity of features means that the dashboard is a little busy for my personal preference, I can see how it would be super useful for remote teams who are constantly working on different types of projects. (This goes a step further than CoSchedule, which is more narrowly focused on published content and social sharing.)
Monday is pretty much the least overwhelming and most functional project management tool I’ve seen. So, if you’re looking to streamline things rather than pile on more features, this might be the right direction.
Upon logging into Monday, the first thing I saw was this:
From a UX perspective, I think this is a great “opening line” because it immediately provides users an overview of the types of projects the software is good for, lessening the overwhelm some feel when they open a brand new interface.
The software continues to guide the user into the system step by step, making for a user experience that’s about as frictionless as they come.
The 70 different templates for workflows are grouped into different categories. For instance, under the category “Marketing” are templates for social scheduling, A/B testing and campaign tracking. Under the category “Content Planning” are separate sections for blog planning and video production.
As an alternative to CoSchedule, their content planning section goes way beyond an editorial calendar since it’s integrated with team management software, which makes it easy to manage a team of writers and see who’s doing what.
Each template comes with separate, customizable columns within each template which connect project elements (for instance, blog design and SEO).
If you love spreadsheets, this is probably going to be your favorite CoSchedule alternative.
Columns and labels are super easy to adjust, delete or rename, just like an excel spreadsheet. This gives an incredible bird’s eye view of who’s working on what, when it’s due and it’s current status.
It’s so simple, versatile and intuitive… Monday, I’m in love! Just note that there’s no solo use option, which is a drawback for freelancers like me, and pricing starts at $25/month for a small team.
Designed specifically by and for social media managers, Loomly’s interface is impressive.
If your team is into cute cat-themed things, or if you have people who are intimidated by new software, you’ll probably like the warm and cuddly interface of Loomly. A super-intuitive dashboard home offers a clear picture of everything you need, including tasks that are currently in progress and ones that just on your radar as future to-dos.
The inspiration section is one of my personal favorites, with post ideas like #caturday! Since this is perhaps the most social-oriented CoSchedule alternative on this list, so if your team is all about social media, this is your stop.
All of their workflows are designed carefully around social scheduling. Loomly makes it easy to comment on detailed mock-ups of social posts (really unlike any other tool) and lets you create a separate approval stream for each of your different types of content and social posts. If you’re collaborating with multiple people to make sure your social media posts are just right, this is vital and you won’t find it anywhere else. Set up milestones, coordinate on social posts, publish and track your progress.
After a 15-day trial, monthly costs are around $27/month for the two-person basic access package, which includes a fairly broad range of features like a complete set of calendar templates, live analytics and customer targeting.
One of the few drawbacks with Loomly is that it doesn’t yet integrate with Hootsuite, but they’ve made this clear on their website that they’re working on it.
Kontentino is a newer platform with an ultra-modern, intuitive interface featuring four main tabs: calendar, inspirations, album and insights.
Though fairly simple at first glance, Kontentino has plenty of built-in features (which shows the designers put plenty of thought into the build). Workflow approval, which offers access to six different roles, is intricately woven into social scheduling.
One thing I love about Kontentino is that it has a whole section devoted to different types of inspirations, with a drop-down menu and search bar to find specific types of ideas. This would be useful for businesses that, for instance, publish a lot of time-sensitive content and have a heavy current event or holiday focus.
I also love the fact that the “albums” tab is both divided up into pictures and videos, and it includes its own search filter field—a must-have for businesses with heavy visual components.
Speaking of visual asset management, you’ve gotta hand it to the smarties at Kontentino. They managed to stay one step ahead of CoSchedule and other social apps via mobile feature, which posts directly to Instagram.
Konstantino is only $10 a month to use and offers a month-long free trial, which is long enough to get used to the features.
Though it takes a bit of getting used to, Airtable offers an all-in-one, robust tool that can be used for almost anything. Plus it integrates with other popular tools like Asana, Salesforce and Basecamp.
It’s another spreadsheet-oriented tool, which might be a big selling point if you’re a spreadsheet aficionado.
As a relational database, this software can import and integrate information from multiple sources, and offers customized views depending on the type of work you’re doing.
Airtable is a dynamic and flexible interface, with fairly robust options for writers in particular. For instance, it’s easy to create an in-depth space to organize and store your published pieces, which you can then opt to view as a calendar, or grouped by month.
It’s easy to create a list of everything you’ve published as well as leave notes for future content. You can connect this content to other information easily as well, such as certain social sites or other articles.
Editors can really benefit from using Airtable. This in-depth spreadsheet functions well as an editorial calendar, with each customized column or field linking up to anything you desire. For instance, you can add a field for blogs that still need an image, or another for those that need an SEO keyword update.
For content management teams that consist mainly of writers and editors, it’s easy for each person to have a personalized view based on specific filters.
From event marketing to product planning, Airtable’s creators left no stone unturned. This tool does a lot, and even the free version is quite robust.
You may already be familiar with Zoho, a cloud-based software suite offering some 40 different products, which cover everything from finance to marketing to email management. Their tools can be integrated with the Zoho CRM.
Each product is both easy to use and interacts well with others in Zoho’s set, Zoho Social included. Plus, I love how smoothly it connected with my Google account.
On the dashboard home, the first field you see is Brand Health, which gives you a quick overview of your social channel stats. And the smart Q suggests posting times. Long gone are the days of digging through Facebook Insights, thank goodness!
As you scroll across the dashboard tabs, you see headers like messages, monitor, connections, collaborate and reports.
I like that the monitor tab on the dashboard lets you easily see comments and visitor posts, providing a quick glimpse of when you need to monitor, moderate or delete comments.
Those running a lot of Facebook Ads will save time and money with the Facebook Lead Gen feature, which grabs data from lead forms on Facebook for easier targeting through campaigns.
Zoho Social has a 15-day free trial, which lets you get your hands on some higher-level professional features. It also has a “Forever Free” option with a more limited capacity—for instance, it’s only for one user and offers basic publishing tools.
As a freelancer, something I find difficult is having multiple clients who each use different tools. This usually means that with every new client, I face a new learning curve.
And frankly, it was starting to burn me out and distract me from what I needed to focus on the most: research and writing!
So I was pleasantly surprised to begin collaboration with CoSpot, as I found there to be virtually no learning curve. I didn’t actually have to spend time getting used to a new interface design. I just had to get in, read the instructions and write.
CoSpot is specifically built for content management teams to coordinate writing, editing and the publishing process. It also integrates with WordPress, removing what is sometimes a complicated and unnecessary step.
Key interface features include:
- The left sidebar acts as a guide for each stop in the writing and publishing process
- Writers and editors can easily communicate
- Writers can easily see a list of Published posts and their editing status directly on the dash
- Automated workflows and have everything in one clear picture for them including metrics
- Writers can see their performance at a glance at each step of the writing and editing process
CoSpot also does something that other management tools don’t. Basically, the process is built around assigning writers tasks based on keywords, but you don’t have to give them all the information about “why.”
I really haven’t seen this in any other project tool—and frankly, it’s pretty brilliant.
If you work with contractors or freelancers, and you need to post high-quality content, don’t bog them down in a steep learning curve with new tools! Simply get them signed on with CoSpot.
With CoSpot, the keywords, deadlines, feedback and comments are all right there, so there’s no digging around or dragging boards.
And because the learning curve is so smooth, you save a ton of time… easy peasy!
Whichever way you choose to go, many CoSchedule alternatives abound.
Don’t give up until you find just the right one!