You know that excitement you get when a package is delivered?
You come home from work and there it is, sitting next to your front door, just waiting to be opened.
Even if you already know what’s inside, ripping through the tape to get in to the box can make you feel like a kid on Christmas morning.
If only you could get that same feeling from checking your marketing analytics…
While tracking your marketing KPIs isn’t nearly as exciting as opening your most recent Amazon Prime order, it’s still very important.
Knowing your KPIs can help you make strategic decisions about how you can better connect with your target audience or what problems your users may be facing.
But if you’re not using the right tool, tracking and reporting for your company and clients can be a huge time commitment.
Not only do you need to pull the right data, but you also need to consistently check in to see what changes have been made.
With Databox, you can get your most important KPIs customized, wrapped up and delivered right to you.
What Is Databox?
Databox is an all-in-one tracking and reporting tool that allows you to keep all your important KPIs and metrics in one place.
Rather than having users log in to various dashboards, panels and apps, Databox collects all the information you need and presents it to you in a way that’s easy to read and understand.
Databox integrates with a number of different popular apps and tools, including Salesforce, Marketo, Facebook and Shopify. You can link your Databox account to the software platforms that you use most frequently, then create customized reports showcasing the exact information you need.
There’s even a mobile app so you can take your data with you wherever you go!
Databox Review: The KPIs You Need, Signed, Sealed and Delivered
Databox can be a pretty powerful tool when it’s used correctly. Here’s what you can do with it.
Track Your Goals
Goal setting is a crucial part of moving your business forward. However, in order to ensure you’re making progress on those goals, you need to track the metrics and analytics related to those developments.
If you’re not keeping an eye on how you’re advancing, you could seriously miss out on potential growth.
Databox allows you to easily set and monitor goals. You can use the analytics within your Databox dashboard to evaluate your current numbers and see how you’re performing.
From there, you can set targets that are achievable and realistic for your business. Within the Data Manager section of the app, you can add these new goals to track.
You can track a number of goals related to running your website, including traffic sessions, number of new visitors and clicks from email subscribers.
Rather than just tracking these metrics, Databox also allows you to set specific expectations, so you can see how far you still need to go until your goal is achieved.
Once a goal has been set, Databox shows you your progress in four different ways: a line chart, a number block, a gauge chart and a bar chart. Each allows you to see how close you are to achieving your goal, as well as give you comparisons to how your metrics have changed over time.
Customize Your Reports
Presenting reports on your analytics and data is important for ensuring your team, investors and clients understand what’s going on.
Databox lets you create customized reports that show off exactly the information you need without cluttering up your presentation with unnecessary metrics.
You can pull from a variety of pre-created templates or create your own unique reports.
The Databox Query Builder also allows you to pull custom data from your integrated apps to gain unique insights into the state of your company. Because it’s highly customizable, you can get advanced reports into every aspect of your marketing, including social media and PPC.
You can connect a variety of popular integrations including Google Analytics, AdWords and Facebook Ads. The completely customizable nature means you can create personalized reports for clients, to show them only the specific metrics that matter to them.
Drag and drop features within the dashboard also allow for a more customized look. You don’t need to use coding or detailed workarounds to get the reporting experience you’re after, which is always a bonus.
Keep Everything in One Place
Knowing your KPIs is important for every business. But when you’re using dozens of apps and software programs to track those KPIs, it’s easy to miss something important.
Being able to integrate your favorite tools in one dashboard is an easy way to stay on top of your reporting. Databox puts all your information in one place, and keeps you updated on that information with alerts when certain things change, such as if one of your KPIs takes a dip.
Just like with the customized reports, it also allows you to create a personalized dashboard that shows you at a glance the KPIs you and your team are most interested in.
By using Databox, you can streamline your tracking and reporting process and reduce the overall amount of time you need to spend on reporting.
Where Databox Misses the Mark
Databox is a great tool, but that doesn’t mean it’s without some flaws. There are two main areas where Databox could use some improvement:
1. It doesn’t track some important KPIs
For a software service that focuses on tracking KPIs, there are some major KPIs that Databox can’t track.
For example, it doesn’t pull information about Twitter ads or Twitter impressions. With social media a strong focus for many marketing agencies, this shortfall is likely to create a large gap in many companies’ reports.
If these KPIs are important to your company’s tracking, you’ll need to collect that information elsewhere, which adds another step to your reporting process.
2. It lacks major integrations
Another major downfall in Databox’s system is its lack of major integrations.
While its list of integrations is growing, it still has a long way to go. Some major integrations, such as Salesforce, PayPal and Zendesk are still in beta, while Ahrefs and Constant Contact are listed as “Coming Soon.”
For users who rely heavily on these platforms, Databox won’t be as useful as it could be—this alone could even negate a lot of the tool’s major benefits.
Databox offers a variety of pricing tiers, including a free option.
With a free account, you’ll get three databoards, three users and a daily data refresh. However, you won’t get access to the Query Builder or certain integrations.
The next level is the Basic tier, offering 10 users and 10 databoards for $49/month, but still restricts access to the Query Builder.
With two higher pricing levels, the Plus option at $99/month and the Business option at $248/month, there’s a price point that fits the needs of just about every business.
While there are some downsides to the Databox platform, it still provides users with an all-in-one package of information delivered straight to their computers, smartphones and even smartwatches.
The tool creates a customizable approach to reporting and analytics, so that users can do more with their metrics.
Databox is a favorite platform for many marketers, entrepreneurs and business owners out there.
However, when determining if it’s right for you, you need to consider if it has the integrations you really need.
With budget-friendly options, Databox can fit into the tracking plans for businesses of all sizes, but without the right integrations, it may only be a waste of time and money.
At the very least, sign up for a free account and take it for a spin!
Hang On, We Have Something for You!
Databox is great if you already have an army of tools collecting a huge variety of data and you’re looking to consolidate things.
But if you’re really focused on SEO, you might not need a consolidation tool like this.
And if you don’t yet have a tool dedicated to measuring your SEO success, Databox isn’t the place to start.
To review all your key SEO metrics, like keyword rankings, backlinks and organic traffic, you really only need one targeted tool.
We’re here to help.
You’ll get valuable reports filled with actionable insights on your keyword rankings, SEO metrics, backlinks and competitor SEO strategies.