A blog post goes live at the wrong time. A tweet contains the wrong link.
Because content managers already have a lot on their plates and juggle dozens of calendars and campaigns, deadlines sometimes fall through the cracks.
I know what you’re thinking though… throwing yet another content tool into the mix will only add more complexity and dysfunction.
Enter DivvyHQ—a tool that provides simplified solutions to complicated content marketing processes.
Today, you’ll learn the main features of DivvyHQ and the benefits of using it as your content marketing management center.
What Is DivvyHQ?
DivvyHQ software is designed to be your specific content marketing hub. It houses all of your schedules, campaigns, deadlines and other initiatives related to your content marketing strategy.
It emphasizes content marketing best practices by giving users unlimited shared content calendars, customizable content types and easy management of even the most in-depth content marketing campaigns.
DivvyHQ Review: The All-in-One Dashboard to Uncomplicate Your Content Strategy
DivvyHQ Simplifies Content Marketing
Using too many tools often complicates the content marketing process.
That’s why Divvy set out to provide an all-inclusive solution to content marketing and team collaboration. How? By eliminating the need for additional check-in meetings and status updates.
When you produce content consistently, it’s grueling to keep tabs on every project in the works across an entire organization. With DivvyHQ, everything you need to know about a project’s status is at your fingertips within your dashboard.
And Divvy’s job doesn’t end after the content is scheduled and planned. You can track your content performance directly on the platform. The DivvyHQ analytics module gives marketers access to pre-configured dashboards that compile all of your marketing data into one place.
Within your dashboard, you can see what everyone on your team is working on, which next steps to follow and what’s coming down the content pipeline. You can also choose to notify other team members for certain milestones.
The information on your dashboard tells a story of how your content is performing. It then allows you to analyze the effort put into a particular piece of content and measure that time against its performance.
Launched in September 2011, DivvyHQ aimed to serve digital marketing agencies by creating a more general project management tool.
As their customer base grew, they identified a need for a tool that uniquely managed content strategy, editorial planning and creative production.
Today, companies like 3M, Content Marketing Institute, Red Bull and Virgin Mobile use DivvyHQ to manage their content marketing strategies. Their popularity led to DivvyHQ being voted the #1 content creation tool for the third year in a row by the Audience Choice Awards.
Key Features of DivvyHQ
DivvyHQ’s Campaign Management
As a marketer, you’re probably managing numerous campaigns at once. Most companies still produce a lot of their content to promote specific, time-sensitive programs, events or campaigns.
To support the needs of marketers juggling campaigns, all of which contain content, DivvyHQ has a robust campaigns management area that organizes campaigns and supporting material.
In the dashboard, it’s easy to create and name a new campaign. You can assign campaigns to specific content calendars and teams and designate varying levels of access. Users can also associate specific campaigns with particular content types.
The tool features three built-in campaign types:
- Regular campaigns
- Event campaigns
- Content theme campaigns
Your campaign becomes visible as an event on your DivvyHQ calendar as well as in your campaigns dashboard. You can use the campaign dashboard to check the progress of past and current campaigns. Clicking on a campaign will display all of the pieces of content associated with the campaign and allows you to check the success of various aspects of the campaign.
DivvyHQ’s Social Media Management
DivvyHQ lets you schedule content to be posted on your social platforms from within their tool as well.
Here’s how the standard social media process works in DivvyHQ:
1. Integrate social media accounts into the tools in your settings
2. Choose which team members can publish content to social media
3. Provide team members access to administrative tools
4. Assign specific types of content to different platforms
You can also differentiate between a channel admin and a channel team member. Channel admins can edit content, add or remove users and delete the channel altogether. Team members are only allowed to post content to the channel.
Within the social media manager, you can also assign specific content types to different platforms. For instance, if you’re focusing on video content in one particular campaign, you can set “video” as your Facebook content type for that campaign.
Currently, the social media scheduling tool only posts to LinkedIn, Facebook and Twitter. All other social posts can be scheduled within the calendar, but have to be posted manually or using a different program.
I find Divvy’s social media integrations to be limited. If your company regularly uses Instagram, Pinterest or another social channel, you’ll have to schedule posts separately.
DivvyHQ’s Editorial Calendar
The DivvyHQ calendar interface looks a lot like Google and Outlook calendars. It’s easy to drag and drop tasks and associate workflows or deadlines to specific tasks. DivvyHQ automatically recalculates due dates and project timelines to accommodate new schedules as you shift deadlines.
They recently released a new interface that includes updated features including campaign status filters. So you can now create custom filters only to see specific calendars at a time.
On the calendar admin dashboard, one of the first steps is to develop a calendar structure that aligns with your organization’s content goals. Individual calendars can be created for specific projects and assigned to particular teams within your organization.
All of DivvyHQ’s plans come with unlimited calendars to encourage creating custom calendars for all of your teams and projects. I found this feature to be extremely helpful and promote the creation of more content.
Some teams use multiple editorial calendars to track activities within individual departments. Other teams like to create a unique calendar for every platform or content type. The editorial calendars in DivvyHQ are customizable to help your team stay organized in their own way.
DivvyHQ’s Analytics and Performance Tracking
Content marketers need to be able to track a campaign’s performance throughout the entire process.
The DivvyHQ analytics tool is a customizable dashboard that connects all of your marketing data in one platform. It lets you customize what results and numbers you want to see on your end and gives you key metrics to determine how your content is performing.
It includes pre-configured dashboards for every content channel broken down into categories like social, web, email, video and paid media.
You can also link your dashboard to SEO and analytics platforms such as Google Analytics and Adwords, Moz, Salesforce and Marketo.
I found that its SEO capabilities are not strong enough for content teams who are actively tracking keywords, rankings or other SEO analytics. I would recommend using a specific SEO tool to manage your content if you’re very invested in that strategy.
Manage Any Content Type in DivvyHQ
DivvyHQ has specific built-in content types in the platform that you can choose and assign to campaigns. You can also create custom content types.
For example, if you don’t want to use the “Blog Post” type for sponsored content, you can create a custom “Sponsored Content” content type.
Setting content types lets you manage specific content calendars for different platforms, allowing you to rest assured you’re not publishing the wrong kind of post.
This feature streamlines your team members experience in the content calendar. If they have access to post new content, they will only see the content types assigned to that calendar and can’t mistakenly post something else.
DivvyHQ’s Personal “Parking Lot” of Ideas
In companies with large marketing departments made up of different teams, it’s challenging to keep tabs on what each team is assigned or has completed. DivvyHQ lets users quickly search keywords and filter lists of ideas/research that other team members have already produced.
This area, called the “Parking Lot,” gives your team a repository to house and label content ideas until you’re ready to implement them. You can add idea titles, jot down descriptions and “park it” where your whole organization has access.
Giving your ideas a description and keywords helps fellow team members, who later on might look for something on that topic, find it!
For example, if someone is working on an article about weddings, you can search “wedding” and DivvyHQ will tell you every project in which it’s mentioned. Now you can quickly find research of others’ work, or even update an existing piece of content.
This area lets you assign team members to future production of approved ideas and schedule these parking lot items into your editorial calendar. Once you decide which idea to schedule, drag and drop it into the calendar and start building your team. Then you can begin scheduling deadlines, planning meetings and turning that idea into a reality.
DivvyHQ’s Review and Approval Workflow
DivvyHQ aims to save time in your content approval and review process with its streamlined workflows. They have a default workflow that they’ve identified work wells with their users.
The workflow tool gives users options for managing their internal processes as well as automating those processes in a few steps. You can use their default workflow or create a custom workflow using their task management feature.
This feature lets you create specific tasks and subtasks for different campaigns. When you’ve created a piece of content that uses a workflow template, the tool will automatically generate those production tasks and suggest task deadlines based on the template.
The workflow includes a “to review” status which can be used to let managers know when content is ready for their review. For example, when a draft is complete, the assigned team members can update the content status and hit save. This change will notify appointed team members the content is ready for review.
You can also do this to review and approve a batch of items quickly. For example, if your social media team creates a bunch of tweets for March and they’re all ready for review. You can filter the view to see only content prepared for review.
Then, click each content item—in this case, each one being a Tweet—and view directly within DivvyHQ to make comments, edits and let the assignee know how to proceed. If you review a number of these at once, you can take bulk action on all of the posts you looked at to make them all approved with one click.
When you finish a specific step in a process, you can let the next team member know that your job is complete and it’s ready for their review. Team members get a notification automatically.
DivvyHQ Pro and Enterprise users have the option of creating custom workflow templates for each calendar. With the custom workflow, you can add each step of your process as a part of a task within the template, set expected deadlines and assign it to a team member.
Understanding DivvyHQ’s Payment Structure
DivvyHQ offers three plans:
- Lite Plan ($30 per user per month) — Ideal for planning and collaboration among small content teams. It includes basic functionality like content schedule and content production streamlining.
- Pro Plan ($105 per user per month) — Their mid-range plan is advertised to suit companies with multiple teams creating content. It allows organizations to create custom workflows and direct publishing schedules. The Pro Plan also includes WordPress integration.
- Enterprise Plan ($215 per user per month) — The most robust option, this plan is designed to meet the needs of large, decentralized teams who need an all-inclusive solution. Divvy can customize the enterprise plan to accommodate numerous team members and will work with you to find the program that works best for you.
All of their plans include unlimited content calendars, a content repository, an idea storage section and a project management tool.
However, considering its limitations, I found DivvyHQ on the pricey side compared to other tools like CoSchedule, Outgrow and Zoho. Since they also charge separately per user, it makes it even more expensive to use the platform with a large team.
The Pros of Using DivvyHQ
Customizable Content Calendars
DivvyHQ has a straightforward content calendar builder that functions similarly to Google Calendar. It’s easy to add various types of content to your plan and the necessary people. You can also change your personal dashboard’s view and calendars to accommodate your needs.
Makes Collaboration a Breeze
You can communicate across the entire organization with anyone involved in a campaign. You can create custom teams on DivvyHQ and make sure all of the right people are involved in different campaigns in your organization.
Divvy’s team of content marketers will work directly with your team to streamline your content strategy and implement the platform for maximum results. When onboarding, they help build out your dashboard and customize it to match your exact needs. They also have an extensive knowledge base of resources on their website.
Unlimited Shared Content Calendars
A big selling point of DivvyHQ is their ability to have multiple contents and editorial calendars, allowing teams the freedom to configure and share content and campaign schedules organization-wide.
The Cons of Choosing DivvyHQ
High Price Point for Large Teams
If you have a large organization with numerous people creating content, DivvyHQ’s payment structure might make it costly and complicated to work with them long term. Some users dislike the “per-user” payment structure (especially since the tool emphasizes collaboration.)
Steep Learning Curve
The software should be straightforward for people who’ve worked in other content management systems before. However, if it’s your first time using a tool like this, DivvyHQs interface can be a bit intense. There are a lot of different areas of the interface and not one intuitive way to navigate the tool.
DivvyHQ currently only integrates with Facebook, Twitter, LinkedIn and WordPress. While their new WordPress integration lets users post directly from the DivvyHQ dashboard, the social media integrations are only available to Pro and Enterprise subscribers. Even with Pro and Enterprise sites, the integrations feature can be confusing to non-technical users.
Should Your Team Use DivvyHQ?
DivvyHQ provides content teams a way to organize their content ideas and plan how actually to execute them. The tool is excellent for big-picture thinkers and teams that like to plan campaigns far in advance.
However, their limited integrations make the tool difficult to use alongside other marketing tools. The dashboard is also a bit clunky and may pose difficulty with non-technical people.
Ultimately, your decision to use DivvyHQ depends on how your content marketing strategy looks. If you’re using content to fuel a more significant SEO strategy and want your content calendar to integrate with other tools, DivvyHQ might not be the right choice.
If your organization has a straightforward content strategy and a content team that needs a bit more organization and more streamlined processes, then DivvyHQ could be your solution.
Final Thoughts on DivvyHQ
As a content marketer, you need a way to track campaigns, manage editorial calendars and everything else that goes into your content marketing strategy.
Compared to other platforms, DivvyHQ succeeds in making it easy to collaborate across teams. It also creates effective workflows and a way to track future ideas.
What stood out to me most was the access to unlimited editorial calendars, and the ability to limit certain campaigns to specific content. These features make onboarding new content hires more streamlined and reduces the chance of an accidental publish.
As with any tool, you need to have a solid strategy in place and not rely on it to create your content strategy. But once you have a plan to execute, DivvyHQ helps you organize your content, plan for the future and get your whole team involved.