As a business owner or content creator, you know content generation is a complicated process.
It’s not as simple as sitting down and churning out pages—it’s hard work and takes real planning and thought.
Besides, that doesn’t even take into consideration all of the work that comes with the content after you’ve published it.
It can be pretty tricky to continue using that piece of content strategically.
Kentico Cloud fulfills this definition. And as a Kentico Cloud user, you’ll be able to create, tweak, organize and publish your content much more effectively.
Before we dig into the nuts and bolts of this tool, here’s a little background about the company.
What Is Kentico Cloud?
Kentico Cloud is a content management system platform that makes it comfortable to deliver excellent content to the consumer without breaking your back.
At the core of their powerful system is a simple but incredibly useful suite of collaborative tools that helps your team communicate and work together on the same project no matter how small or big.
They work with firms with tight content creation schedules and large teams. Their client base includes companies such as Starbucks, Vogue and the University of Oxford.
Kentico Cloud Review: An All-in-one Content Management System
Since Kentico Cloud is a content management system, the majority of this article will be devoted to the aspects that revolve around content, rather than other features that might be irrelevant to this discussion.
Kentico Cloud Content Collaboration Features
This is where Kentico Cloud, in my opinion, really shines.
The entire system is designed around the idea that content collaboration should be central to the content development process.
From this page, you can create new content, suggest changes, set workflows, compare revisions and localize content.
Each of these functions serves a different role to make it easier to develop content, so they each deserve their explanation.
Creating New Content
If you’re not as attached to WordPress and Microsoft Word as I am, try to start writing your web content from scratch within Kentico Cloud.
Besides their content creation platform, you also have access to content types (content templates) to easily crank out content and stay away from writer’s block. The content types available to edit on Kentico Cloud are:
- Articles (blog posts)
- Landing pages
- Products (product pages)
Available are a couple of examples of content types within Kentico Cloud, but creating your own templates is much more effective.
Besides text, you can add other content elements to your template or piece of content such as multiple choice lists, images and links.
To me, the best way to use Kentico Cloud’s content creation platform is to leverage their content types feature to create concise outlines for your blog post before working on your first draft.
Collaborating and Suggesting Changes
Suggesting changes is literally as simple as adding a comment to the content wherever you feel like it needs to be changed, and those comments show up right next to the content inside the program as shown below.
Plus, you can easily set up workflows and assign contributors to different steps in the process to make sure that the work is getting done at the proper time by the appropriate person.
For example, you can select whether the content is in draft, revision or publication and assign your writers to the draft stages, reviewers to the revision stage and analysts to the publication stage (or whoever analyzes the success of the content in your company).
By setting up intuitive workflows like this one, you make it easy for each of the employees to remember their part with the built-in deadlines as well as keeping the project moving without the typical hangups.
Besides, one of my favorite features of Kentico Cloud’s content collaboration function is the ability to compare revisions.
This feature allows you to, with one mouse click, compare any of your previous revisions of the content with the version you have now.
This has infinite applications and is much simpler and cleaner than using the good old Microsoft Word change tracking feature.
Also, you’re able to invite certain team members to work on projects and give them authorities over projects or parts of projects, which makes it very easy to split into groups to tackle different aspects of a large project without getting overwhelmed from the size.
Kentico Cloud Features for Developers
Most of us who work with written content strive to stay away from the development side. (I wouldn’t touch code with a 10-foot pole.)
Kentico Cloud, however, offers a large variety of helpful tools to assist your team with the more technical aspects of getting content published.
One of those developer tools allows you to easily deliver the content on any platform or device by streamlining the process of making the content displayed properly on that particular device or platform.
Second, there are multiple API keys available:
- Delivery API
- Secure Access API
- Content Management API
Each of these gives you different abilities like retrieving, editing and managing access to your content, easily incorporated with just a few clicks.
Also, the Kentico Cloud program works in conjunction with almost any coding language, tool or architecture you might use in the deployment of your content.
Finally, the best-added value from the API features is the ability to collaborate smoothly within your team.
As a developer, you won’t have to wait for content to be fully created to add it to your code. All you need to get going is an API code.
Kentico Cloud’s Pricing
Kentico Cloud has multiple pricing options depending on your needs and where you are as a company. If you’re working as an individual or have a small team, you may even be able to use Kentico Cloud for free.
The most basic paid option comes in at $299/month and covers 10 users, unlimited projects, five languages and one customer role.
If you need more than that, upgrade to the business and enterprise options, which vary in their focus and price.
Kentico Cloud’s Disadvantages and Alternatives
Even though Kentico Cloud is a great tool, it’s probably not for everybody.
One disadvantage many users find upsetting about Kentico Cloud is that it offers too many features for the essential functions they need.
For example, if you don’t need developer tools, consider a content management system that focuses exclusively on content.
If you fall into that category, one excellent and cost-effective Kentico Cloud alternative is CoSpot, which is an all-in-one content management platform focused on simplifying collaboration for content creators.
Final Thoughts on Kentico Cloud
Overall, I believe Kentico Cloud is a well-designed tool and spot-on for developers looking to collaborate with content creators on shorter deadlines. I highly recommend that you at least try out their free 30-day trial.
While you try out Kentico Cloud, check out some other systems and see what works for you. There are tons of options out there with distinct differences, so it’s best to test a couple of those first to see what best fits your style.
Now get out there and get writing!
Yassir Sahnoun is a content strategist, writer and co-founder of WriteWorldwide and BigCroc Studio. He helps SaaS businesses with content strategy and SEO. You can learn more about Yassir at YassirSahnoun.com.