When the coffee suddenly kicks in, you might feel the urge to start building links everywhere.
Resist the caffeinated madness.
Scattering links online like Johnny Appleseed won’t get you anywhere.
You can’t just drop links on websites like it’s 2009.
You need to take a more analytical and deliberate approach when building links.
Among the many link building tools on the market, one good option to keep an eye on is LinkResearchTools.
Why Backlink Research Matters
Don’t underestimate the power of research when building high-quality links.
After all, among the different SEO factors that you need to consider when you want to rank on top of search results, link building is king.
A backlink is similar to a recommendation. When a site links to yours, it’s telling search spiders that your site offers value. Nobody links out to a worthless site. When more and more sites link to yours, you generate trust that trickles down to your search rankings.
The more trust you gain from websites in the form of backlinks, the higher your search rankings will be!
Therefore, the quality and quantity of links your website generates determine where your site’s pages rank for their target keywords.
While it sounds simple in theory, it isn’t.
Link building is one of the most challenging SEO tasks to undertake.
This brings us right back to LinkResearchTools, and why you’ll be happy to have this trusty link-building tool by your side.
What Is LinkResearchTools?
LinkResearchTools (LRT) manages all your link-building needs. It gathers data from 25 sources (Majestic, SEMrush, Ahrefs and more) to provide you with a comprehensive overview of your backlink profile.
You’ll be able to use the information from the link data the tool provides to find SEO opportunities you can capitalize on. You can even spy on your competitors to get an idea of their link-building strategies and scoop their best backlinks.
Whenever LRT finds a new backlink to your site, it calculates the potential risk it might bring to your site. From here, you can nip the bud early by disavowing the link before it brings harm to your site. The best protection from negative SEO is to stay on top of new links coming in.
If your site does receive a Google Penalty, LRT helps your site recover from it. The tool makes Google process your disavow claims faster so you can gain back lost ground in search results.
Review: How to Plant Backlinks That Bear Fruit with LinkResearchTools
If you’re already using some kind of SEO software, you might be getting some information about links already. This data alone can provide you with actionable insights for improving your link building strategy.
But it has its limitations—one major limitation being that it’s only giving you one take on link data.
LRT draws from multiple sources for its link data, so you’ll be sure to gather even more link building ideas for your site than with a basic SEO tool. The more sources you have delivering link information to you, the more accurate and insightful that information will be.
You just need to know how to utilize the many features of LRT to inform, develop and execute your link building plan.
We’ll begin at the beginning: Backlink analysis.
LRT makes it easy for you to find your site’s strongest backlinks using its Quick Backlinks Tool.
Without this tool, you would have to comb through your backlinks manually and figure out which among them have the most positive impact on your search ranking. With the Quick Backlinks Tool, LRT shows you all your best backlinks in a matter of minutes.
After entering your domain’s URL in the search bar, scroll down the page to see the list of sites where you have a backlink.
The sites are automatically organized starting with the most authoritative site and going down to the least.
The determination is based on the Power and Trust metrics exclusive to LRT.
You can use this same tool to see a complete overview of a competitor’s backlink profile, too. If your competitor has a better link profile or has found opportunities you’ve missed, you can find a way to acquire links from the most authoritative sites using this tool.
Backlink Profile Reporting
If you want a full-blown report of your link profile from different sources, then use the Backlink Profile Tool. The difference between this feature and the Quick Backlinks Tool is the ability to drill down the link data using different metrics.
You’ll better understand what each backlink means to your site—or to a competitor’s site—by checking the metrics available for your review.
If the data provided by the tools above isn’t enough, then LRT’s Link Explorer should do the trick.
It gives you your full backlink profile—even if you have 100 million links—so you can make informed decisions about your link building strategies.
The feature is currently in beta mode and is being tested by a handful of users. Once it launches, expect it to be one of LRT’s flagship features.
Link Audit and Detox
Have you recently seen a sudden drop in organic traffic? Bad backlinks could be the culprit.
If you want to determine the links that are causing your search rankings to drop, LRT’s Link Detox will help you find them.
After entering the domain for review, you’ll see how many toxic links your site has. The results will be much more accurate if you include the anchor texts you want to evaluate using the tool. You can also filter the results to only show nofollow or dofollow links.
Scrolling down the page, you’ll see the distribution of your backlinks based on different metrics and a short description of the kinds of links your site has.
Below these, you can see the toxic links that you need to act on. You can filter the results to show the bad links and disavow them from there. Doing so should eventually revive your site’s SEO performance.
Link Detox Boost and Penalty Recovery
One of the issues when getting links disavowed by Google is the time it takes for the changes to take effect. If you want to speed up the process, the Link Detox Boost (BOOST) will make sure that Google receives your disavow request faster.
The easiest way to run BOOST is from your Link Detox dashboard. Determine the links that you want to disavow and click on the Link Detox Boost button. You can also open the BOOST tool and manually input the domains or URLs you wish to disavow.
But that’s not all.
There are other useful tools available in LRT to help you improve your link profile. The Link Juice Recovery (LJR) helps reclaim lost or broken links to your site. The Strongest Subpages Tool (SSPT) lets you find the strongest pages to get links from, whether it’s from your site or someone else’s.
Part of your responsibility as an SEO specialist is to determine the best pages that you can link to—and the best pages where you should have backlinks to your site.
You must also be able to spot the backlinks your site generates and see which ones will (or won’t) help your site’s search rankings in the future.
The Link Opportunities Review Tool (LORT) not only finds sites where you can get backlinks from but also determine the value that those backlinks will give to your site. It helps you filter the best link opportunities for your site to expedite your increase in search rankings.
If part of your SEO strategy is to purchase expired domains then the Bulk URL Analyzer (URL) will help you analyze the domains based on multiple SEO metrics.
The tool is a quick and easy way to determine whether you should buy the domain or not. It shows a URL’s backlink profile and the keywords it ranks for, both of which are crucial factors in your purchasing process.
Competitor Backlink Analysis
Analyzing the SEO performance of your competition is an excellent way to put your own progress in context. You can then use the data from your research to develop and improve your link building campaign.
As discussed earlier, you can get an idea of a competitor’s link building strategy and find the most authoritative sites where they got their backlinks. With LRT, you can go even farther.
LRT helps you conduct careful competitor analysis using the Quick Domain Compare (QDC). The tool lets you compare your link data side by side with that of your competitors for easy reference. From here, you can identify link opportunities based on a comparison of link profiles.
On the other hand, the Competitive Keyword Analyzer (CKA) compares websites based on the keywords they’re ranking for. The tool allows you to find keywords with low competition and high search volume. Optimizing for these keywords can help drive more traffic to your site.
The heatmaps feature of the CKA allows you to visualize the data and better assess your chances of ranking for each keyword.
SEO Browser Extensions
LRT lets you conduct instant SEO audits on websites using its browser extensions.
- Link Redirect Trace Extension — Perform a link analysis to determine redirect issues that are impeding your site’s SEO performance.
- LRT Power*Trust — Normally, you’ll refer to different metrics to measure a site’s authority. Using Power*Trust metric makes the job easier for you. It aggregates link data from 25 reliable sources, so there’s no need for you to cross-check information from other sources.
- Link Research SEO Toolbar — The extension lets you analyze websites using LRT’s advanced metrics on the go.
- Impactana Content Marketing Toolbar — The tool helps you delve into a content’s performance based on its backlinks, number of comments, social shares and more.
Each extension comes separately, so you’ll need to download the ones that you’ll find most useful for your content.
LinkResearchTools Plans and Pricing
LinkResearchTools is highly valuable, but it comes at a steep price. Freelancers on a tight budget will want to look elsewhere for more affordable SEO platforms.
Despite the high cost of entry, LRT’s pricing is just right given the wealth of features and tools available—it’s hard to find this level of depth in a backlink tool.
The tool is perfect for agencies and companies who want to take their link building and competitive analysis to a whole new level.
The Superhero Small Business package lets you analyze five domains with a maximum of 200,000 pages using Link Detox.
The Superhero Startup and Superhero Plus afford you 10 domains/600,000 pages maximum and 15 domains/1,200,000 pages maximum, respectively. Both packages offer a 60-80% discount for LRT’s certified training materials.
The Superhero Brand package is the most expensive. It only offers five domains to analyze but allows a maximum of 6,000,000 pages for Link Detox. This package is ideal for big brands who want to get the best for their link building efforts.
The Pros and Cons of LinkResearchTools
From the get-go, the selling point of LinkResearchTools is the wealth of link data available. Considering that it gathers link information from multiple reliable sources, LRT offers the best link data on the market.
Since LRT is aggregating link data, there’s no need for you to sign up for multiple SEO software tools. You can sign up for an LRT account and manage all links in one place. You’ll gain access to better link data than any other tool in the market can offer.
Despite its link data, LRT is more than just a link building tool. The ability to disavow harmful links, analyze web pages and review content on the go using browser extensions allows you to replace the SEO tools you’re using and just run everything using this software.
There’s a steep learning curve when using LinkResearchTools. The user interface doesn’t run as smoothly as it probably could, and the Keyword Analyzer isn’t sufficient to conduct your keyword research. Also, the extensions could have been combined into a single extension that lets you do everything.
While the tool partners with other SEO data providers, it doesn’t offer enough third-party integrations with other SEO platforms. The reason is probably to encourage people to migrate all their data using LRT. However, it doesn’t leave enough wiggle room for people to combine data (other than backlinks) from different tools.
Final Thoughts on LinkResearchTools
Having fully explored its features and tools, I can’t think of any other link building and competitor analysis tool that’s more comprehensive than LinkResearchTools.
It’s easily the king of link data.
The UI and third-party integrations could be improved. As it stands, however, LRT is something that you should invest in if you’re truly serious about SEO.
To see if it’s the right tool for you, sign up for a free trial of LinkResearchTools and try out its many features for yourself.