Face it—SEO is essential to run an online business in the 21st century.
I know it might scare you if you haven’t done SEO before.
Or if you’re not ready to delve into the in’s and out’s of this constantly changing field, especially when your brand’s success is on the line.
The good news? There are tools available to help you easily tackle SEO and even make it enjoyable.
Using such tools to help monitor, track and record SEO successes (and failures) is an integral part of the success of your business online.
But while it’s obvious both SEO and a good tool are necessary, where do you even begin?
RankingCoach sets itself apart from its competitors with easy-to-follow, actionable steps delivered straight to your dashboard on a regular basis.
These tasks are designed to be a quick, easy and effective way to get your website off the ground and well-established. By following the instructions provided with each of these weekly tasks, you’ll quickly learn about SEO and how to optimize your website for success.
The simple, helpful and informative interface of rankingCoach makes it the perfect beginner tool, so today we will be covering some of the key features that set rankingCoach apart.
What Is rankingCoach?
RankingCoach is a tool that is designed to make the jump into SEO quick and painless.
How? By providing weekly tasks for you to follow along with video tutorials on how to complete them.
These tasks are easy to complete and are given in bite-size chunks so you never feel overwhelmed. By simply checking your dashboard, you can easily know what needs to be done and when in order to improve your website a little every single day.
The company’s goal is to make SEO accessible and simple, rather than the scary subject so many people perceive.
RankingCoach Review: A Beginner SEO Tool for Your Small Startup Business
RankingCoach specializes in three key features, which each help to boost your traffic: Search engine optimization, local online marketing and social media optimization. Let’s discuss these in depth:
Search Engine Optimization
The search engine optimization feature of rankingCoach is a very thorough, step-by-step process. It guides you through the establishment of a viable SEO strategy that increases your search engine rankings from the ground up.
RankingCoach accomplishes this through several different ways. Through short videos and other explanations, they demonstrate exactly how to improve your technical SEO on the backend of your site, how to improve your keyword rankings and how to beat competitors on the keywords they use.
Once you’ve established a true presence in search engines, rankingCoach also provides tools to track your keywords and ranking.
The Keywords Detail function shows you a day-by-day view of your keyword success, which is a fantastic tool to review keywords, access your improvements and see how you stack up against your competitors.
Another valuable tool is the competitor analysis, which gives two visual representations of your success compared to your competitors. These visual representations allow you to see by a graph, but also a side-by-side view of keywords compared to your competitors’ ranks on those same keywords.
Finally, you can also easily link your Google Analytics account to combine the power of a tracking tool with rankingCoach’s easy-to-follow video tutorials.
With rankingCoach’s step-by-step tutorials and analytics features, in conjunction with a second tool’s tracking and assessment features, you can truly gain some insight.
Local Online Marketing
One online marketing aspect often overlooked in SEO discussions is local community marketing.
RankingCoach rightfully emphasizes this and gives you actionable steps to market to those directly around your business.
But this goes further than obtaining reviews on Yelp or other sites. RankingCoach targets all the major local review sites and gives you a step-by-step guide on how to use them to your advantage.
What does this look like in practice?
RankingCoach places weekly tasks on your dashboard that corresponds to one of three aspects of marketing they target. The gold taskbar corresponds to local online marketing.
Simply by following the dashboard’s steps, you’ll be able to harness the local market and use these sites to your advantage.
You’ll also complete tasks like update search engine information so locals always get up-to-date information about your business and enable interactions with customers who leave reviews for your business. By automatically listing your website in directories, rankingCoach puts your name in every available place to boost your local presence.
If your business is very local, you can teach rankingCoach to only target a very specific area. If you operate more nationally, you can specify that as well—ensuring you create the absolute best network possible.
Social Media Optimization
Social media has become an integral part of almost every consumer’s life, which means it has to become an integral part of your marketing strategy. Similar to how SEO is now vital to run a business with an online presence, social media optimization is as well.
Just like with the other focuses of rankingCoach, you receive step-by-step instructions on how to improve your social media presence.
While setting up social media might seem self-explanatory, numerous important steps are often ignored, such linking from your website to your social media or posting relevant, enjoyable content on a regular basis.
The best part of these tasks, from a business owner’s perspective, is that most take around ten minutes to complete. You never have to dedicate hours upon hours, but you’ll still establish and refine your social media presence over time.
RankingCoach’s Drawbacks and Competitors
While rankingCoach is an indispensable tool, it does have a specific target audience and—depending on your level of experience—may not best suit you.
RankingCoach is designed with the beginner in mind. It’s simpler, more explanatory and less focused on the depth of tracking and analysis than with the actual page set up.
If you’re experienced with SEO and already quite confident to implement SEO on a website, another tool may better fit your specific needs.
Rank Tracker, for example, is an SEO tool focused primarily on tracking ranks of keywords and phrases. This difference in focus makes Rank Tracker better suited to SEO professionals or small business owners with significant experience in this field.
For the basic package, which tracks one website, five competitors, 35 keywords and three locations, rankingCoach is only $30/month.
Considering the number of features and detailed step-by-step instructions—$30 is a fair price.
If you own a bigger business or are an SEO professional, there are additional package options that range in price and offer varying levels of websites or keywords to track.
Final Thoughts on rankingCoach
I think the step-by-step setup of rankingCoach is hard to beat for new business owners. The amount of stress this website removes from the process of online marketing is incredible.
With one tool, you’re able to completely establish an online presence in your community and beyond, monitor important keywords and competitors and create a more welcoming online environment.
RankingCoach is a great tool and I highly recommend you try it out—even if just for the free trial.
Yassir Sahnoun is a content strategist, writer and co-founder of WriteWorldwide. He helps SaaS businesses with content strategy and SEO. You can learn more about Yassir at YassirSahnoun.com.
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