Every time your website starts crawling to the top of the Google SERPs, it’s shoved back to the bottom.
You finally spot your content on page one, then the next month it’s gone.
You might even imagine that your competitors are laughing in your face at this point.
It feels like raising your hand in a classroom, only to watch another eager student raise their hand faster and speak louder each time.
If you’re focused on improving Google SERP rankings, then you need a competitive advantage to know what competitors are doing, which content of yours is the least and most successful, and where you need to prioritize your energy.
That’s where our featured platform of the day, SE Ranking, comes in. The platform has a simple name which describes its not-so-simple function: to improve the search engine rankings of its users.
What Is SE Ranking?
SE Ranking is an online, all-inclusive, cloud-based platform founded in 2013 in Minsk, Belarus.
After having great success with their more basic SEO tools, SE Ranking expanded to have offices in five countries to develop more tools and better support their customers.
Now, when they say all-inclusive, they mean all-inclusive. The wide array of SEO tools it offers can cover all your bases in terms of website, content and SERP analysis, and they’re all dedicated to the task of increasing your search engine rankings.
Plus, all the tools are included in one package (unlike other tools, where you pick and choose the individual features you need).
Their 35 tools are well worth trying out if you’re in the market for a SERP tool, as they’re currently being used by over 100,000+ active users, 5,000 companies and 1,000 agencies around the world.
SE Ranking Review: Monitor, Test and Analyze Your Brand with SE Ranking
Before we get deeper into the details, here’s a quick summary of what SE Ranking offers:
- Website analysis which detects changes and errors in hundreds of SEO metrics.
- Keyword research and opportunity discovery.
- Social visibility, backlink and organic traffic analysis.
- Detailed, branded analytics reports on your rankings, organic traffic and competitors (generated manually as needed, or automatically on a schedule).
- An extensive guide to developing SEO strategies and marketing plans.
A Review of SE Ranking’s Key Features
The first feature you’ll notice within SE Ranking are the Projects. It’s a big one, as it encompasses all the website analyses you’ve be able to complete with the tool. Under each project, you’ll be able to manage and quickly display the results of seven types of reports:
- Analytics & Traffic
- Online marketing plan
- Website audit
The drop-down bar makes any project readily available whether you have one or 100 projects to maintain.
Under the Projects category, the Rankings tab where you’ll go to start monitoring your daily, weekly and monthly mobile and desktop keyword rankings.
As with any keyword rank tracking, you choose the keywords you want to keep an eye on, and SE Ranking does the work for you.
This feature provides search volume information (the number of searches done for that keyword each month) and historical data about how your rankings have changed over time. It also breaks down rankings by top 10, top 30 and top 100—not that anything outside top 10 really matters in the SEO world, but it does give you an idea of how rankings improve overall (or don’t) with time.
There’s even an easy-to-read graph available where you can compare each keyword to your overall average rankings and the average rankings of competitors.
What makes this rankings feature stand out is how granular it is. For one, it allows you to choose specific locations, right down to the ZIP code. This way, you can generate reports based off of keyword searches that your target audience is likely making.
And you don’t have to limit yourself to just Google, you can choose from other search engines too.
Analytics & Traffic
The goal of improving SERP rankings is to increase the flow of organic traffic reaching your site’s pages. So, naturally, there’s a heavy emphasis on seeing your website analytics and traffic within this tool.
There are several components within the analytics and traffic tool that provide value. The main components of this feature are:
Traffic: Where are website visitors arriving on your site? Which pages are going unseen without traffic? Do a complete analysis of your whole site based on your keyword rankings.
Snippets: Has your content earned featured snippets? Now you’ll know! This is virtually impossible to do without a tool, since it’s hard to guess when Google has pulled some text from a page of yours to answer a user query. If you do have snippet, here you can check the effectiveness of your snippets to increase the number of clicks from search results.
Google Search Console data: Analyze all the search terms that link or lead to your website.
SEO potential: Assess expected traffic volume, traffic cost and conversions.
As you may have inferred from the note about Google Search Console, this feature allows you to connect directly to Google Analytics and Google Webmaster Tools which could result in a supply of more information about organic traffic from search engines like Google, Yahoo and Bing.
If you love some competition, check this feature out, where you can compare your website to competitor sites, side-by-side.
The competitors feature will help with any reconfiguring of your website and SE optimization needs in order to beat your competitors.
Main competitors: Provides detailed information on up to five different competitors.
Top 10: Provides URLs, backlinks, tags and more to your top 10 competitors.
All competitors: Provides URLs, backlinks and tags to more than 10 different competitors.
Online Marketing Plan
SE Ranking goes through your website with a fine-tooth comb and seeks out exactly what you’ll need to modify in order for your brand to be successful.
They provide a step-by-step SEO guide with over 40 different suggestions for search engine optimization—which is your main goal, isn’t it?
It takes a lot of the guesswork out of what you actually need to do once you’ve got your data and analyses in hand, which is something many similar SEO tools lack.
The three-in-one website audit feature supplies you with valuable reports on your website, compares crawls and monitors for any page changes.
This information is crucial to understanding how your website works, and what modifications need to be made in order to gain maximum search engine optimization.
Online businesses, especially, live and breathe off of how well they can rank, in order to build up customers and website visits. If you’re one of those people, then this is an extremely important feature.
This comprehensive report provides you with a complete analysis of your website. It measures how well (or not so well) your website runs.
It provides an overall score out of 100 percent, graded on several different factors, such as crawled pages, passed checks, important fixes and semi-important fixes.
These all impede your overall search engine optimization. A poorly run website means a poorly run business, especially if you own an online business.
Once more than one audit has been completed for an individual website, this feature allows you to compare the span of results.
This can be the results of two audits or 20 audits, you pick.
The crawls will compare which items improved and which worsened. This comparison enables you to easily catch the negative optimization trend, and change them before a search engine crawler indexes your website.
These changes will allow you to secure your website in terms of ranking drops and traffic decreases.
Page Changes Monitoring
This SEO tool is designed to quickly find any changes that have been made to your website pages.
Why is this important, you may ask?
Well, if you’re a webmaster and your content manager makes any vital changes on your website without consulting you first, you’ll be notified immediately of those changes.
Sometimes significant changes, such as a deletion of an SEO plugin, could cause your website to drop in ranking, so it’s important you’re always brought up to speed with any modifications made to your website.
This tool is also great if your website is ever hacked because the monitor will immediately pick up on any malicious codes or links and notify you to quickly remove the information.
Backlinks are an important aspect of how many views or clicks you’ll accumulate in a day.
Well, backlinks are incoming links to a webpage. The amount of backlinks you’ve sourced from your website does affect the number of visitors on your page.
This specific backlink tool tracks all backlinks and their basic parameters. All you have to do is add the pages that you’ve linked or plan to link to. Once that’s done, the backlinks feature will check and analyze all links for you.
If you absolutely dread switching back and forth between social media handles, the Social feature has an S on its chest today, like a regular Superman.
With this feature, you can monitor all of your accounts, pages and groups in social networks all in one place. You must connect API in order to use this feature. Here are some of the included components:
Facebook metrics: Connect your Facebook account(s) to utilize analytical and auto-posting facilities.
Twitter metrics: Connect your Twitter account(s) to utilize analytical and auto-posting facilities.
Posting schedule: Order when and what will be posted onto your social media handles all on one platform.
Manual reports are beneficial to your website if you want a complete breakdown of each tool being used to analyze your website, or if you need to share all information with supervisors, colleagues and clients. The report is very sleek and even comes with a cover page and table of contents.
Almost as if you’re back in graduate school reading over that completed thesis again, only this time, it’s for your website.
The reports are downloadable in PDF, HTML and XLS formats. It can also be sent to an email as well.
The manual report allows you to select your website(s) you’d like to generate a report for, the period date(s) and the sections you would like to review. Here’s a list of the report sections:
Cover: Front page includes name of website(s), and period date(s).
Table of contents: Contains titles of each page as well as page numbers.
Report summary: Contains a summary of information on your website’s SEO.
Rankings for the first and last period dates: Contains rankings for first and last period dates selected.
Custom text: Allows you to manually add your own information to the report.
Traffic: Offers a detailed breakdown of sources of high traffic.
Competitors: Offers a detailed breakdown of competitors and competitor rankings.
Social: Offers a detailed breakdown of social media rankings.
Result based invoicing: Generates a finance report for the amount of money spent on each website for keyword rankings.
Account summary: Generates an overall summary of all websites within the account.
Schedule daily, weekly and monthly reports with this feature. Simply create a report, and one will generate on each specified date without the hassle of having to manually create a report each time you’d like one.
Structured templates are great if you’re trying to save time—which, of course you are. You can easily select the sections and place them in the appropriate order.
Then, whenever you need to generate a report, you can use the pre-structured template to do so. This feature is nice because you don’t have to configure the sections each time you’d like to generate a report.
Results Based Invoicing
This component is also a huge timesaver when it comes to invoicing clients of SEO agencies. You’ll also receive a final report each day, which is based on SEO positions for each of your clients. If you’d like to cut back on time, take advantage of this feature.
Additional SE Ranking Features
If you’re more than a one-man-team, the ‘add users’ feature will definitely come in handy. You can add users to your projects, which will allow you to easily work with your colleagues as well as your clients.
You can modify access so that each user is assigned to certain points of access. This feature is a great place to collaborate with your team, without having to meet in person or jump on a Skype call.
Tracking SEO Details
We’ve already covered so many different tools within one platform. But, guess what?
Here are a few more tools that may prove to be helpful in your websites SEO future:
Parameters checker: Easily look through URL/domains parameters.
Search volume checker: Provides keyword search volume estimates based off of data pulled from Google keyword planner.
Check page index status: Seeks out which pages of your website are indexed by search engines.
Pros and Cons of SE Ranking
Google Analytics integrated into the platform. To get better and more detailed analyses of your website, SE Ranking allows you to connect your projects with Google Analytics.
Easy and understandable position tracking. The user interface makes it easy for you to track the position of several keywords from many different countries and languages. This is especially essential if you’re new to the SEO marketing world.
Step-by-Step SEO plan available. A cool feature is the marketing plan available to SE Ranking’s users, which isn’t available to most customers who use alternative SEO marketing tools.
Rank updates available. Rank updates are available at any time, whether you’d like to check hourly, daily, weekly, monthly or yearly. With other SEO marketing tools, rank updates are limited to once a day or week.
A free version of SE Ranking isn’t available. Unlike with WebCEO, a free and unlimited trial version isn’t available for your projects and keyword rank monitoring.
Basic plan lacks features. In comparison to other major digital marketing tools like SEMrush, SE Ranking doesn’t quite compete with the amount of features they provide for their basic (personal) plan.
Custom name backgrounds and headers not available. The custom pages don’t allow much room for customization to headers, backgrounds, adding images and adjusting fonts. You’re only allowed a logo that doesn’t position very well.
Can’t export data to an excel sheet. For many marketers, your go-to for exporting data is an excel sheet (CSV). This is unfortunately not possible with SE Ranking.
Backlinks data isn’t complete. For a complete backlink profile analysis, you’ll need to seek out a more specific tool like Monitor Backlinks.
SE Ranking Plans and Pricing
The plan you choose is determined by what your business needs are. If you’re looking to manage a few websites on SE Ranking, the personal plan might be your gal.
But, if you’re looking to deeply expand your business(es), you’ll definitely want to take a look at the three other options.
The rates are based on how frequently you’d like your rankings to be checked, as well as the extent that each feature is available to you.
Here’s a quick summary of each plan (based on daily ranking checks):
Personal plan: This plan costs $7 per month (billed annually, $84 per year) making SE Rankings prices more affordable than its competitor SEMrush. This plan ideal for users who manage a few websites (five or less). The personal plan is the only plan that bills annually. The main features of SE Ranking are available with this plan, but nothing extra.
Optimum plan: This plan costs $31 per month and is ideal for users who would like added features such as SMM: analytics and management as well as sub-accounts. The optimum plan also allows 10 websites, and 20,000 more website audits as well as 4000 more backlink monitoring checks than the personal plan.
Plus plan: This plan costs $71 per month and is considered the most popular plan out of the five, according to SE Rankings. The plus plan is ideal for users who would like 1,000 keyword rankings a day versus the 250 keyword rankings a day available for the optimum plan. There are also added features such as page-change monitoring and white labels.
Enterprise plan: This plan costs $151 per month and is ideal for users who would like the entire package, and more! The enterprise plan allows you to monitor an unlimited amount of websites and includes access to API.
If you’d like to test the waters, click here for a free 14-day trial.
An SE Ranking bonus program is also available for users. All you have to do is share their brand via your social media networks. Simple, right? From recommending their platform, you’ll receive additional keywords, as well as 20% off any plan.
If you’re interested in an SE Ranking affiliate program, head out to SE Ranking’s affiliate page to sign up. They offer a 30% commission on every sale.
It’s a nice little plus if you’re already planning to invest in an SEO tool!