With over hundreds and thousands of SEO agencies all over the world, your agency is probably on the lower end of the scale.
Let’s not sugarcoat things here. You have an uphill battle to climb against acclaimed agencies out there.
They’re already raking in real money from big-time clients.
However, everybody loves the underdog.
As long as you maintain your excellent services, you’ll eventually reach the upper echelon of SEO agencies.
With a challenging road ahead of you, it’s easy to be tempted by trends and get-clients-quick schemes. Never lose sight of providing clients with immense value with your SEO services.
To stay competitive and offer the best services, you need the best and most effective SEO agency tools on the market.
Here are five that make sure you’re always providing the best SEO services to your clients and achieving higher rankings for their websites.
5 SEO Agency Tools to Help Your Clients Reach the Top
SE Ranking is an all-inclusive SEO suite that primarily tracks the rankings of site pages for your target keywords.
Monitor keywords accurately on Google, Bing and Yahoo! in your countries of choice. You can also keep score of keyword rankings on desktop and mobile search so you can cross-reference the results and see if there are ways you can improve both.
Once you’ve entered the keywords you want to track for your clients’ websites, SE Ranking will also keep tabs on their top 10 competitors so you can scale your SEO progress in accordance with theirs.
As good as SE Ranking is as a comprehensive SEO tool, it shines even more as a B2B tool. The lead generation widget allows you to acquire more SEO leads from your site.
You can create a widget where people can fill out the form with their site URL, target keyword and email, and embed it on your site.
The widget can take the form of a button, a scroll-triggered web form, a push notification bar or a pop-up that takes over the screen. You can control which pages the widget will show to increase your conversion rate.
Once visitors fill out the form, the tool will automatically run an SEO audit and send them the results. Since you got their emails as well, you can reach out to them and make suggestions on how to help improve their SEO score based on the results. It’s a very good tool to help you get your foot in the door with potential SEO clients.
Lastly, the white label feature gives clients access to your SE Ranking dashboard. You can set up the dashboard with your subdomain so people can associate it with your brand.
You can control what they see on the dashboard so they won’t be able to tweak your campaign for their sites.
Giving clients access to your dashboard can also mean you won’t have to send them reports as frequently, which gives you a lot more time for strategy. All they have to do is log in to your dashboard and view the data at their own convenience.
Other useful features:
- Versatile competitive research to help you uncover keywords your competitors are ranking for in organic search
- Marketing plan checklist to help your clients get an overview of your progress and the tasks you need to do
- Social media management so you can synchronize your SEO and social media efforts in a single dashboard
Monitor Backlinks helps you automatically collect and track the backlinks your site has so far.
Once you sign up for an account, Monitor Backlinks will take care of searching all of your client backlinks using the Auto-Discovery feature. If you subscribed to the Agency package, you can track up to seven client sites and four competitors for each client.
When that’s done, you can view all the backlinks based on different parameters such as Domain Authority, Flow Metrics, Spam Score, linking anchor text and others.
These metrics are great for helping you analyze the quality of your client’s links and how you can improve them.
You can also keep track of your client’s competitor backlinks and get a bird’s-eye view of all the links they’ve built thus far.
Use this opportunity to analyze where they’ve gotten their links from, and see if you can get the same type of link from the site. You can use their backlinks as footprints to piece together their link building strategy.
You can also track search rankings for your target keywords, as well as competitors’ rankings. This gives you the whole picture of how your clients are ranking compared to their competitors.
Finally, you can also disavow spammy links from within the tool, which saves a lot of time and manual data entry. This is a crucial step if your client’s organic search rankings drop due to poor backlinks.
You can upload a disavow file if you already have one, or simply select the backlinks you want to remove directly from the backlink profile page, and the tool will take care of the rest.
Other useful features:
- Get a comprehensive overview of your links broken down into a range of different metrics (TLD distribution, IP location, top anchor texts, etc.)
- Use the Free Backlink Checker to find out the backlinks of any website, beyond your clients and their competitors
- Export backlink data in a spreadsheet file to include in reports, or download a PDF of the report for quick access to your clients
Screaming Frog SEO Spider
As an SEO agency, it’s your responsibility to ensure that your clients have their on-page SEO down to a tee. After all, you can’t optimize a site on shoddy foundations. By working on the site’s quality first, you can groom the site to achieve better rankings and greater traffic from the onset.
To help you determine SEO areas your client sites need to improve on, you need to use Screaming Frog SEO Spider.
This flexible site crawler points you to problems of your client sites related to different on-page factors. Working on these concerns will help you optimize the site and increase its chances of ranking for your target keywords.
One of Screaming Frog’s primary features is its ability to find broken links, errors and redirects.
All these factors disrupt the user experience because they return error messages after clicking on them. As a result, visitors might leave and opt for another and potentially better site with the same information as the one you’re managing.
At the same time, finding these kinds of errors manually is a time-consuming process. You’d probably need to visit all the site pages one by one to determine the issues. Therefore, using Screaming Frog makes it easier for you to identify the problematic pages and links, and focus on solving them.
Other useful features:
- Analyze the metadata (title and description) of site pages to help you create more compelling SERP snippets
- Identify any duplicate pages so you can consolidate traffic and funnel them to a single version of the page or edit the pages to make each of them unique
- Generate accurate and extensive XML sitemaps to upload to Google Search Console
In the age of permission marketing, building relationships is more important than ever.
It’s much easier to build links and push through with your SEO campaigns if you personally know the people whom you’re dealing with. Whether it’s writing a guest post or forging bonds with influencers, you simply need an efficient way to reach out to them via email.
Pitchbox aims to be a comprehensive solution for your SEO agency needs.
At its very core, Pitchbox is a blogger outreach tool in the vein of Ninja Outreach and BuzzStream. However, what makes this tool different is its ability to find influencers and popular bloggers with just a few clicks of a button.
You don’t need to analyze who to target for your outreach campaign—Pitchbox will do the dirty work for you!
The tool will return a list of sites that you can reach out to. Once you’ve chosen the best ones, you just have to confirm the email addresses of the people on the site before sending the emails.
Pitchbox also lets you invite team members to help send out pitches to potential link partners. You can monitor the progress of the campaign worked on by other members, and even drill down on the pipeline to make sure that you cover all opportunities.
Other useful features:
- Monitor the links you’ve acquired and keep track of their respective statuses
- Send client reports to inform them of their campaign progress
- Assign tasks to your team members to keep them abreast of the projects at hand
Client reporting plays an important role in an SEO agency.
It provides clients with a holistic view of your campaign progress, and gives you the opportunity to feature your wins and provide actionable items on how you can improve your performance based on data.
At the same time, reporting is a big pain in the ass.
Assuming that you’re using different tools for your clients, you need to export the data from all these tools and present them in a format that your clients will understand. The problem is compounded if some of the data can’t be exported properly so you have to input the data manually in a spreadsheet or presentation.
To avoid the hassle of creating reports from scratch, you can use Reportz to generate all-inclusive client presentations with just a few clicks.
The great thing about Reportz is that it seamlessly integrates with some of the best SEO tools on the market.
Aside from Google Analytics and Search Console, you can also mine data from tools like Ahrefs, SEMrush, Serpstat and others. There are also upcoming integrations with other tools such as SE Ranking, Moz, Majestic and a lot more.
Once you’ve subscribed, all you need to do is pull up the different widgets from the tools you’ll be using as sources of data for your reports.
You’ll have to sift through the data to find what you want to include in your report. However, once you’ve determined which parameters to include from your tools for your initial report template, generating reports moving forward is much easier.
Other useful features:
- Enable white label reporting to include your company and client logos for better personalization
- Customize the appearance of the report to best reflect your branding
- Generate a PDF report or create a public version of the report online
But remember, it’s not only about the tools…
SEO agency tools shouldn’t be indicative of the kind of agency you’re running. If you don’t have the skills necessary to provide value to your clients, then even the best SEO tools on the market won’t help you.
However, using the right SEO agency tools will be the difference between mediocrity and success.
If you truly want to rise above the saturated pack of SEO agencies, then you need to choose the tools that you’ll stake your business on.
The tools above will enable you to focus on producing results for your clients and deal less with the tasks that hinder your performance in your agency.