The best person to make a tool is always the one who makes it for themselves.
One of the cofounders of Facebook, who was very involved in team collaboration and productivity, created Asana for project management.
Now, let’s say that I wanted to make an innovative new tool for stock market traders. (Just to give you some perspective, I know absolutely nothing about the stock market.)
Needless to say, any tool I create in that field would be pretty useless because I don’t know what traders really need in their jobs.
However, if I wanted to create a tool for writers, that’d probably go pretty well.
I’m a writer, too. I know what kinds of problems writers face and what kinds of resources would make their jobs easier.
This principle has been proven 100% true by Swydo.
It’s a content marketing team’s best friend.
Who’s Behind Swydo?
Swydo started in 2006 as a digital marketing agency in the Netherlands. To solve the problems they faced on the job, they created an incredible dashboard and reporting system which they dubbed Swydo, or, Show What You Do Online.
The tech became so popular that they shared it with other agencies in 2011, thus becoming the Swydo that we know today.
But that’s not even the best part.
What’s incredible is that, since 2011, Swydo has grown exponentially. Today, this reporting, monitoring and project management tool is used by over 1,500 companies and agencies all around the world. In fact, Swydo now has clients hailing from over 80 countries.
Swydo was recently acquired by DialogTech, and this combination of innovation and resources means that Swydo will continue to expand and improve its already useful software.
So, what exactly can Swydo do? Let’s find out.
Swydo Review: Show Off What Your Team Can Do
Use Templates or Create Custom Reports
As a content marketing agency, you know that each client is different. They’re all searching for different results from your work. You can’t just send the exact same type of report to each one.
When you create reports that are specific to the needs of each client, you’ll show them exactly how your work is helping them reach their goals.
With Swydo, this is easy.
First, you just integrate the data sources you need. Swydo works with 15 different data sources, including:
- Google AdWords
- Google Analytics
- Google Search Console
- Instagram Ads
- Facebook Insights
- Facebook Ads
- Bing Ads
- Call Tracking Metrics
- Twitter Ads
- Google PageSpeed
- LinkedIn Ads
After integrating these data sources, you can show your clients the exact results of your hard labor.
Swydo offers you two different ways to create reports: Either use one of their templates, or create your own report from scratch using a drag-and-drop widget system.
Each widget in your report is fully customizable, allowing you to input exact date ranges, specify which metrics are displayed, define how the information is sorted, and choose between display options such as tables, bar charts, column charts, pie charts and more!
You can customize your own designs, add text or images between widgets, and even change the language that the report is written in.
Best of all, you can add your own branding to each report, including your company’s colors and logo on each page.
Once completed, you can create either an online or PDF report, and send that to your clients via email.
Generate and Send Reports Automatically
Once you’ve created specific templates for the customized reports for each client, the hard work is done.
Now, leave the rest to Swydo.
Using this fantastic tool, you can generate and send these customized reports to your clients automatically, with absolutely no extra work. Simply set up the interval that you want reports to send at, select how you’d like to send the report, add a message and you’re done!
How does this help you?
Perhaps up to now, you’ve only found time to send monthly or bimonthly reports.
However, using Swydo’s automated report sending, you could increase reporting to biweekly or even weekly updates. This puts your agency ahead of the competition, keeping your clients fully up to date on what’s going on with their accounts.
But, what if there’s an angry red metric within the report that you need to fix before it gets sent to your client?
When creating automatic reports, you can set rules so that your clients won’t see problematic metrics until you have the opportunity to fix them. Swydo will stop the report from being sent and alert you immediately, giving you a chance to fix any urgent issues before they’re finalized in the report.
This automatic reporting allows you to spend more time focused on the actual work that brings results to your clients, and less time creating time-consuming reports.
Track KPIs for All of Your Clients
Within the “Projects” section of Swydo, you can keep track of exactly what’s going on with your clients’ websites and how the metrics are developing over time.
Just like with the reports, these project dashboards are fully customizable, allowing you to choose which KPIs you want to monitor.
Choose from KPIs like:
- Conversion rate
- Average SERP position
- Average CPC
- Video view rate
- Email open rate
- And many more!
You can customize these project KPIs using information from the same 15 data sources mentioned above, so you can see the information you need all in one place.
Want to prove the specific ROI that clients get from working with you?
Tracking the actual revenue that your work as a content marketing agency provides your clients is an excellent way to prove your worth to them.
To do this, you can actually create a specific project within Swydo and track KPIs related to revenue and leads. You can create this dashboard from scratch using the same drag-and-drop widget design as above. Within minutes, you’ll have all the information you need to show clients how your work is helping them grow.
Set Goals and Track Your Progress
Monitoring metrics is all well and good, but what if you want to track your progress within those metrics?
Swydo makes this easy.
In any project dashboard that you create, you can customize your widgets under the “Target” tab. This allows you to set a goal number within that metric. Swydo then tracks your progress and shows you exactly how close (or how far) you are to reaching your goals.
For example, let’s say you’re tracking Clicks. Under the “Target” tab, you’ll see “Clicks should be…” Select either greater than, less than or equal to, and then input a number and a time period.
Once this is set up, you’ll see not only the exact metric in your dashboard, you’ll also see how that number compares to your goal, and whether or not you’re on track to reaching it.
In this way, you can see exactly how much is left to do in order to hit the targets that you set for yourself.
Manage Tasks for the Whole Team
Within the “Projects” section, not only can you create a customized dashboard for each project that your content marketing agency is working on, you can also track individual tasks involved in those projects.
You can assign these tasks to specific team members, and have conversations within the task page to discuss questions or developments within the tasks. You can also set tasks to repeat, specify deadlines and monitor the progress of these tasks on the overall project dashboard.
Each task is built within a project, which is underneath a specific client. That means your tasks are always specific to the overall picture, and it’s easy to see where they fit in with your goals.
Under the “Clients” tab, you can see which tasks are open for each client, as well as the projects currently underway for that client and the reports created for them.
Track the Time You Spend
Want to know how much time it takes to complete a certain task?
If you’re charging per hour (or paying your team members per hour), it’s important to know exactly how much time is spent on specific tasks or projects.
Seeing how much time was spent also allows you to better judge how long it takes to finish a job, and helps you better estimate due dates in the future.
Swydo allows you to do this easily. Within each task, there’s a button that says “Log Time.” Here, each user can log how much time they spent on the task. This time then accumulates within the project, and shows up when you look at the client page as well.
All of these features make Swydo an excellent and fully customizable tool for content marketing agencies. Swydo allows you to create intricate reports in a breeze, manage projects for each client and keep track of individual tasks and the time spent on them—all from one tool.
So, what are the pros and cons of Swydo?
Where Swydo Excels and Falls Short
- Integrates with 15 data sources. This variety of integrations allows your content marketing team to see ROI on your actions across the spectrum, all in one place.
- Supports 10 different languages. Translate reports into Spanish, French, German, Polish, Danish, Romanian, Italian and more. You can even specify UK English or US English to ensure the correct spelling for the region.
- Easy-to-use design. Swydo is extremely user-friendly, allowing you to customize reports and projects with very little effort. It has almost no learning curve.
- Select specific user roles. When adding team members, you can choose between three different roles with varying levels of permissions: Admin, User or Contributor.
- Super-customizable reports for individual client needs. Each client wants to see different metrics. Show them the specific ROI that they want to see with customized reports for each client.
- Accessible price for small or large content marketing agencies. As we’ll discuss below, Swydo’s pricing structure allows for almost any content marketing agency to get on board, whether your budget is small or large.
- Online chat support with relatively quick response time. If you have questions or concerns, just head to the Swydo website and start an online chat with a representative. The support staff is friendly and will help you out rather quickly. They also have a Help Center with quite a few answers to common questions.
- Swydo API allows developers to get their hands dirty. If you’re looking for a solution that isn’t available in the standard Swydo dashboard, then you can sink your hands into the API and create your own solutions.
- Focused on PPC reports. This could be a pro, if your marketing agency works with PPC. If not, you may find Swydo to be a bit too focused on PPC, and not enough on other aspects of content marketing.
- Lacks some important integrations. Along with the above point, many of Swydo’s integrations are focused on collecting data from PPC campaigns. While this isn’t a bad thing in and of itself, it does feel as if Swydo lacks some essential integrations, such as WordPress, Hootsuite (or other social media management apps) and even Excel. It’s not even possible to add these manually with the API. We hope this is something that Swydo will fix in the future.
Swydo has three different pricing solutions, depending on your specific needs.
Plans start at $60 per month. This allows you to keep track of up to 20 clients, and allows three different users within your team.
The next plan up, the Boutique plan, is $115 per month, and allows you 40 clients and five users.
The Loft plan costs a whopping $360 per month, but it gives plenty of space for a big content marketing agency with the ability to track 100 clients.
If you still need a plan that allows you to do more, the Enterprise plan gives you unlimited clients and users, but you’ll need to contact Swydo to get a quote.
No matter which plan you choose, you’ll get unlimited projects and reports. And if you choose to be billed yearly instead of monthly, the price of your plan is reduced by 15%.
Who Would Benefit from Swydo?
With tons of integrations, fully customizable reports and excellent KPI and task monitoring, Swydo is an excellent tool for any content marketing agency.
But that’s not all: Swydo can also be a useful tool for in-house content marketing teams.
If you really want to show your worth to your bosses, using Swydo is an excellent way to show the specific ROI that you and your team’s efforts are producing.
An in-house team could use the cheapest plan, since you’ll only be tracking one “client.” While an in-house team might not be using Swydo’s features to the full, you can still monitor your activities and create reports to show the higher-ups how great your team is for the company.
For agencies, Swydo gets even more useful.
Even the cheapest plan allows you to track 20 clients, so small to medium-sized teams can really get a lot out of this tool right from the get-go. Each client will get customized treatment within the platform, which creates even more value for your agency.
Swydo is also the right choice for you if you’re simply tired of creating and sending reports every month.
I’m still impressed at how simple it is to set up customized reports within Swydo. And once you’ve set those reports to automatically generate and send to your clients, the work of creating reports is done for good!
If you’re into saving time and creating more value for your team, Swydo is definitely a great choice.
Creating Better Reports and Tracking Progress with Swydo
In short, Swydo is an excellent tool for content marketing teams.
You can keep track of exactly what’s going on with your clients and their websites, giving you insights into how your actions bring ROI to your clients.
In summary, using Swydo allows you to:
- Create customized reports for each client that include your own unique branding
- Automatically generate and send reports at regular intervals
- Monitor specific KPIs that help you track the ROI that you bring to your clients
- Watch your progress in reaching specific goals
- Track the tasks that need to be accomplished within each project
- Log the time taken to finish each task
With all of these features, Swydo allows you to show your worth to your clients, and give them even more reason to love you and your team!
Best of all, Swydo is still working hard to improve and expand this platform, meaning that future updates will make this tool even more valuable.
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