The internet is an endless sea of blogs, social media accounts and websites.
Millions of people are tapping away behind the scenes.
You know you’ve got a lot of tough competitors online—all trying to catch the attention of the same audience as you.
How do you stand out in that crowd?
When everyone is trying to attract viewers, it’s important to stand out and use every resource at your disposal just to attract more people.
This is true with any type of online content.
If you want viewers, customers, readers and followers, you have to somehow attract the attention of people who are also being exposed to all your competition.
Influencers are people with large followings on social media who can help promote your brand and create backlinks for your website.
If properly persuaded, these influencers can post content related to your brand, which creates backlinks. More backlinks means more site visitors, which ultimately means more sales.
Tomoson is a platform that connects you with influencers that specialize in your niche. By teaming up with Tomoson’s influencers, you’ll be able to reach the perfect target audience in a powerful way—with the voices of people who they already like and trust.
It’s like a shortcut to getting that coveted word-of-mouth advertising.
Tomoson Review: The Best Influencer Marketing Platform for Scoring Links, Mentions and Reviews
Welcome to Tomoson.
You’ve probably heard about the amazing success some people have with influencer marketing—like making a whopping $6.50 for every $1 you invest in a campaign—and you’re eager to get started.
If you’re looking into this marketing option, then you’ve also probably heard of Tomoson as a good place to get hooked up with influencers and launch your campaigns.
Here, we’ll guide you through the whole platform, teach you how to connect with influencers and then get hands-on to show you how to utilize it with an example link building campaign.
Content Curation & Creation dashboard
Keeping up with all of your brand’s social media accounts can be a pain—especially when it comes to posting on several different platforms with the same message.
Tomoson solves this problem by allowing you to manage all your social media accounts from one place. That means when you find content, you can easily post it to all your accounts with just the click of a button.
You’ll also have full control over all your posts. You can edit them, create them from scratch, or simply post the content from the crawler without changing a thing.
You can get started with this tool by following your own blog feeds on the “Content Inbox” section in your dashboard.
After you’ve added blogs, you can scroll down and start sharing blog posts on your social media.
A great way to use this tool productively is to schedule many posts on a weekly basis using the blue “Schedule” button.
Influencer database search and filter tools
With more than 50,000 influencers on Tomoson, it would be overwhelming to search through them all. You’d be scrolling and scrolling until you happen across someone suitable for your brand.
That’s why Tomoson provides you with a powerful search engine that allows you to quickly narrow your results down to the influencers who will be the most relevant and effective for your business.
You can search by demographic, average engagement, type of content and several other parameters.
Chances are good that you’re not the only person working with your brand. Well, maybe you’re a one-man band, in which case you can skip this part.
For the rest of you who work with a team or have virtual assistants, Tomoson offers team collaboration features that allow you to add multiple accounts to the same profile.
What does that look like in practice?
It means that you and your partners can all access the campaigns, social media accounts and other features of Tomoson from your own computers.
Not all partners are meant to be able to look and change all parts of the campaigns though, so you can personally limit how much each account can interact with your Tomoson profile and what they get access to within the campaigns.
Reports and ROI tracking dashboard
Sales and marketing, after all, are usually the end goals of social media campaigns and influencer marketing. You want to see a return on the investment of your time, energy and money.
That’s why your ROI dashboard is undoubtedly the heartbeat of your campaigns. It’s where you go to look at how your campaigns are doing, how much of a response each influencer is getting and how many leads you attract from every influencer.
In your ROI dashboard, in the “Reports” section, you can access in-depth analytics of your campaigns, including clicks and engagement stats.
Escrow payments system
Payments with Escrow ensure that all the transactions that occur between you and the influencers you interact with are secure and reliable.
The last thing you want when starting to use influencer marketing is to lose money due to insecure financial transactions.
A secondary benefit of the Escrow payment system is that the influencers themselves feel confident that they’ll receive payment for their work.
How to Use Tomoson to Build Backlinks for Your Website
On top of Tomoson’s incredible resources for finding influencers and posting to social media, it’s also important to take the success of your page into your own hands to avoid any catastrophes.
What does that mean?
Basically, just be smart about who you work with and make sure to stay on top of your campaign.
There are several ways to do this, but there are some things that you should never go without. We’ll take special note of these as we go through the process of using Tomoson to create linkbuilding campaigns.
1. Create a campaign
The very first step to using Tomoson is creating a campaign. When you first establish a campaign, you can select from several options that allow you to target different types of influencers depending on the goals of your campaign.
For example, you could target smaller influencers to get feedback on a product or larger influencers to try to generate the largest base possible.
2. Confirm influencer value
After you’ve established the campaign, you can look outside Tomoson and use some really helpful tools to help you manage everything and select the influencers that best fit your goals.
The first is Socialblade, which allows you to look at the analytics for most social media accounts. This means you can look at subscribers, views and tons of other important analytics for the influencer accounts that you’ll be working with.
Of course, Tomoson vets and verifies influencer data as much as possible, but it does also allow small-time and newbie influencers to enter the fray. So, there are a few things you should take into your own hands.
What if influencers are buying fake followers on Instagram to make money from hardworking business owners like you? Make sure to check for fake followers on social media by using Socialblade to see how those followers interact with the account.
If you see any sudden, sharp dips or spikes in an Instagram account’s chart, or see that the engagement is not aligned with their number of followers, it’s possible that the followers are fake. You can learn more about this here.
3. Choose your influencer
To make choosing influencers even easier, Tomoson provides you with a very useful list of filters that allows you to choose the influencers that work closest with your niche.
This means that the people who the influencer will reach out to will be closer to your target audience than if you arbitrarily chose an influencer.
Once you choose your influencers, you obviously need to describe your product to them so that they can represent it well to their field of influence.
4. Describe your product
Tomoson makes this easy by adding in a step during the beginning of a campaign that will allow you to give the most helpful description possible to the influencer.
Tomoson walks you through every step of the process, prompting you to fill in all the important information, so this part should be a snap.
5. Track your success
Yes, you do have the ROI dashboard within Tomoson which, as noted earlier, helps you keep track of key metrics related to campaign performance—mainly social media engagement.
But since one of the main goals of SEO is to create strong, reliable backlinks, this is also a common goal of influencer outreach and marketing.
Let’s say you’re looking for influencers with powerful blogs and websites who can create strong, high-quality links to your website from theirs.
When you’re building these links, Tomoson won’t completely meet your needs in terms of campaign success monitoring. In this case, it’s imperative that you seek an outside tool to monitor the backlinks that are being created.
Our go-to backlinks tool here is Monitor Backlinks, and we like to recommend it because it’s a great tool for linkbuilding beginners and more advanced SEOs alike—and the pricing makes it accessible to anyone.
So, you can use this tool—or whatever your backlinks tool of choice may be—to look at the backlinks that point to your site. This gives you the ability to track the links you’re earning from your Tomoson influencers and see which are the most successful (or not).
By looking at all the SEO and backlinks data in Monitor Backlinks, you’ll be better informed so you can make the right decisions when it comes to managing your budget and focusing your investments on the most lucrative campaigns you run.
Before you even begin working with an influencer you can check any site’s strength with Monitor Backlink’s Free Backlink Checker by typing the website URL in the search bar, then clicking the “Check Now!” button.
One influencer’s backlinks are looking shoddy? Stop working with them. Another influencer’s links are looking unexpectedly amazing? Amp up your campaign with them.
Thereafter, you’ll be directed to a page with full details about the site’s total backlinks number, citation flow, trust flow and other important data for choosing an influencer.
And that’s that! You’ll know who to work with. But that’s just what this free mini-tool can do for you.
Once you’re building backlinks and tracking your progress within the full Monitor Backlinks SEO tool, you’ll automatically get reports with new updates sent to your email, letting you know whenever you score a new backlink.
Your SEO metrics and keyword rankings will be tracked as well, letting you know how your campaign improves the strength of your site. Try the Monitor Backlinks tool free for 30 days when you’ve signed up with Tomoson, and you’ll have everything you need to research, create, launch, monitor and analyze your next influencer marketing campaign.
Influencer marketing should be an important part of your growing brand.
Without marketing, nothing can move to your business. So it’s very important to start reaching as many people as possible as soon as possible.
With Tomoson, you have access to the tools you need to launch a successful influencer marketing campaign to drive traffic to your website with new backlinks, manage your social media accounts and find new content to post.
The plans and pricing are relatively affordable considering that you might well be able to sextuple your influencer marketing investments here. The most basic Tomoson plan starts at $49 per month, and the unlimited, feature-rich plan for big, high-budget businesses caps off the pricing at $599 per month. Of course, there are plenty of options in between, so you can find what’s right for your needs.
And there’s a 21-day free trial of Tomoson you can take advantage of, just to see if everything feels right once you’ve signed up and had a look for yourself.
Don’t let the opportunity to grow pass you by.
Yassir Sahnoun is a content strategist, writer and co-founder of WriteWorldwide. He helps online businesses with SEO and content marketing. You can learn more about Yassir at YassirSahnoun.com.