Think of your search engine optimization strategy as a company.
An SEO strategy, just like a company, is made up of multiple pieces that work together to ensure a task gets done.
To move your company closer to achieving its mission, each department needs to pull their weight.
Unfortunately, when just one department begins to fall behind on their due dates and responsibilities, the rest of the team can fail as well.
If you want your SEO strategy to be successful, you need to keep your eye on each and every moving piece.
In other words, you need to become the CEO of your SEO strategy.
The CEO oversees the various departments, projects and due dates to keep the rest of the team on track.
By looking at the company from a high-level view, it’s the CEO’s job to strategize plans, implement changes and keep the business moving forward.
However, becoming the CEO of your SEO strategy also involves using the right tools.
Because you need to be able to track, monitor and engage with the various parts of your optimization plan, you need a tool that can help you keep an eye on the big picture.
That’s where WebCEO can help.
What Is WebCEO?
WebCEO is an SEO tool developed for agencies and small businesses.
Through providing users with 15 different SEO tools, WebCEO helps their clients track, analyze and adjust their SEO strategies to reach the top slot of a search engine results list more efficiently.
Unlike many other SEO tools on the market, WebCEO is designed specifically for small to mid-sized businesses. This means you don’t need to be a marketing expert to understand the graphs, analytics and tools supplied by the software.
Features within WebCEO include social metrics, link building software, reports, marketing analytics and more.
When you fully understand how to use each of these tools and apply their insights to your SEO strategy, you can get one step closer to mastering search engine optimization.
WebCEO Review: 4 Ways to Become the CEO of SEO with This Tool
If you’re ready to become the CEO of your SEO strategy, here are four ways you can apply WebCEO to your optimization plan.
1. Assess Your Website with the WebCEO Site Audit
In order to reach the top spot in SERPs, you’ll need to assess the website you’re currently working with.
Through performing a site audit, you can determine what materials are helping you rank higher and what may be holding you back. From there, you’re able to remove content, restructure your sitemap or add new pages to better accommodate your visitors’ needs.
WebCEO allows you to audit your site with the following features:
- Keyword Research Tool: Discover the most profitable keywords for your business.
- Technical Audit: Determine how easy your site is for visitors to use.
- Internal Link Optimization Tool: Find which website pages are most authoritative with Google and other search engines.
- SEO Analysis Tool: Pull an SEO audit report featuring warnings, issues or helpful advice on how to boost your ranking.
- Sitemap Generation Tool: Create a sitemap to see just how your pages are linking together.
Overall, WebCEO can provide you with all the information you need to perform an in-depth audit of your site and improve your SEO.
Through collecting appropriate information with each of the tools mentioned above, you can determine if you’re targeting the right keywords, if your visitors are enjoying your website and what mistakes you may be making with your SEO strategy.
This can all help you make strategic decisions on how you can improve.
2. Grow Your Network with WebCEO Link Building Software
Links to your website help you attract new customers and clients while also establishing authority with Google and other search engines.
In order to reach the top of a search engine results list, you need to prove you have a product worth sharing. By developing a network of strong links, you can improve your leads and your SEO.
WebCEO offers the following features to help you improve your link building efforts:
- Backlink Quality Check: Ensure each of your backlinks is bringing value to your website.
- Competitor Backlink Spy: Keep an eye on your competitors’ backlinks to find areas of opportunities or evaluate their strategy.
- Chosen Links Watch: Track important links.
- Content Submission Tool: Submit your content to directories, blog promotion sites and content sharing sites to improve your backlinks.
Although WebCEO provides you with the Content Submission Tool, which can help you gain backlinks quickly, you also need to keep in mind how this may hurt your credibility.
Google and other search engines want to see your backlinks grow organically from high-quality sources. This means that if you want to do link building the right way, you’ll need to go beyond what the WebCEO Link Building Software can provide.
3. Build Your Presence with WebCEO Social Media Metrics
Your social media strategies can make a big difference in how you’re ranking on a search engine.
When your content is shared, viewed and engaged with on social media, search engines will see that your brand is valued and that your audience is interested in your social media personality.
If your social pages are properly linked to your domain, this can push your content higher up the SERPs.
To track how your social media strategies are influencing your SEO strategy, you can use the following WebCEO tools:
- Social Engagement Tool: Track and compare how effective your social media strategy is at getting your audience engaged.
- Web Buzz Monitoring Tool: Keep an eye out for hot topics in your industry or niche.
- Facebook Insights Tool: Monitor Facebook demographics and insights to ensure you’re reaching the right target audience.
Monitoring your social analytics is an often ignored part of SEO. However, by adding your social media metrics to the WebCEO dashboard, you’re able to eliminate the number of sites you need to keep your eye on.
This can streamline your strategizing process and make it easy to identify mistakes or missteps before they grow too large.
4. Monitor Your Strategy with WebCEO Analytics
When it comes to tracking your SEO strategy, your website analytics will provide you with the deepest insights.
Because analytics will tell you what pages are most popular, where your website traffic is coming from and what pieces of content are ranking in SERPs, you want to ensure you’re keeping an eye on the right metrics.
With the WebCEO software, you can use the following tools to monitor website analytics:
- Rank Tracking Tool: Watch how your website ranking changes based on different strategies or plans you implement.
- Web Analytics Tool: Integrate Google Analytics right into your WebCEO dashboard.
- Competitor Metrics: Monitor how your competitors’ content is bringing them traffic, even showing how competitors appear on Alexa.
- Google Web Search Analytics: Add the Google Search Console to your WebCEO dashboard to gain information on clicks, impressions and popular keywords.
Essentially, WebCEO just pulls Google’s tools and displays them on their own dashboard.
While they may not be providing you with insights you couldn’t find straight from the Google Analytics page, putting all your information in one location can make it easier to keep track of the many different pieces of your strategy.
Is WebCEO Right for Me?
Taking control of your SEO strategy is essential for boosting your rankings, attracting new leads and seeing your company reach the next level.
However, WebCEO isn’t the right answer for everyone. While it’s a great tool that can assist agencies and businesses of all sizes, it can be a bit expensive—especially for small businesses with small budgets.
The cheapest plan that WebCEO offers is their Startup plan.
For $99 per month, you can access the basic features of WebCEO, including 5,000 page audits, 200 unique keywords and weekly automated scanning.
For a boost in features or additional audits, keywords and projects, users can select the Corporate plan at $199 per month or the Agency Fixed for $499 per month.
If you opt to pay annually rather than monthly, you can save 25%.
However, WebCEO does offer a pay-as-you-go plan for agencies or growing businesses who may not be sure which tools they’ll use most.
The Agency Unlimited plan begins at $99 per month, and allows you to pay only for the audits, scans and projects you use.
When running your SEO strategy like a business, you need to be strategic about the decisions you make—especially when it comes to investing in the right tools.
WebCEO can be a powerful investment for small-to-medium sized businesses looking to put their entire SEO analytics, data and information under one dashboard. However, it may not be the right option for entrepreneurs or local agencies working with small budgets.
If you’re still not sure whether or not WebCEO is the right SEO tool for you, they offer a free 14-day trial to familiarize yourself with the product. Check it out and see if it’s right for your unique needs!
Hold Up, We Have Something for You!
It’s similar to WebCEO in its backlink management and keyword tracking features, and has a lower price tag for the more basic plans since it’s a smaller, more targeted tool.
But if you’re very focused on keywords and backlinks, like most SEO professionals, this might be all that you need.
You’ll get valuable, actionable insights on your keyword rankings, SEO metrics, backlinks and competitor SEO strategies.
Take advantage of the trial period to compare it to WebCEO and choose what’s best for you.